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G oldie T a ylor

G oldie T a ylor. Brand Communications. G. oldie Taylor is a 360° consumer brand marketing agency that fosters intimate, emotive long-term bonds with multicultural audiences. Goldie Taylor. Our Agency. Culturally inspired , creative intelligence. Goldie Taylor. Who we are.

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G oldie T a ylor

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  1. Goldie Taylor Brand Communications

  2. G oldieTayloris a 360° consumer brand marketing agency that fosters intimate, emotive long-term bonds with multicultural audiences. Goldie Taylor

  3. Our Agency Culturally inspired, creative intelligence. Goldie Taylor

  4. Who we are What we believe What we do How we do it What we value How we work Goldie Taylor

  5. Our Principals “Walk the street, see what’s going on, and spit it out in your own way. Don’t do it because you researched it, do it because you breathe it.”Russell Simmons Goldie Taylor

  6. Our Agency Brand Experience Goldie Taylor

  7. Goldie Taylor

  8. Goldie Taylor

  9. Goldie Taylor

  10. G What can Design and execute a culturally relevant external marketing promotions campaign that prompts: Awareness, AnticipationEngagement and Buying. do for you? Goldie Taylor

  11. targeting insights ideation execution Goldie Taylor

  12. Consumer Insights • Brand audits • Trend forecasting • Cultural immersion • “Un-focus” groups • Consumer profiling • Industry research • Polling • Ethnographic studies • Creative • Print/ broadcast creative • Original programming • Promotional videos • Production services • Copywriting • Direct mail • Advertising • Geo-targeting • Analytics • Sliver-casting • Media Buying • Co-Marketing Agreements Brand Communications Product launches Product placement Sponsorship marketing Trade show support Brand development Product/ service conception Repositioning Media Relations Satellite media tours Desk-side briefings Media training Message audits Press events Materials development Editorial services Competitive intelligence Influencer Relations Conferences Influencer insights Advisory Boards Celebrity Spokespersons By lined Articles White Papers Reputation Management Issues and crisis management Executive positioning Internal communications Corporate social responsibility Key influencer engagement Interactive Web development Podcasts Social networking Viral marketing Mobile/ SMS Blog development/ management Blogger Relations Event Marketing & Management Proprietary events Tour management Grassroots advocacy Guerilla promotions In-store events Film Premiers Awards shows Vehicle wraps Vendor management Influencer tours Goldie Taylor

  13. Our Agency Our Leadership Goldie Taylor

  14. Goldie Taylor is the creative force behind the agency and a recognized expert in consumer branding and reputation management. As managing director and chief creative officer, Taylor serves as the firm’s senior strategist. Prior to launching the agency, Taylor held executive leadership positions in the, consumer brand, multi-ethnic marketing and technology practice groups of Edelman Public Relations and GCI Group. During her 20+ year career, Taylor crafted brand strategies on behalf of some of the world’s best known brands— including The Home Depot, Sara Lee Foods, Kraft Foods, Burger King, BellSouth, Wal-Mart Stores, Toyota, Gannett USA Today, National Black Arts Festival, High Museum of Art, and AOL | Time Warner, among others. Taylor started her career as U.S. Marine Corps public affairs officer and Armed Forces Radio and Television Network news anchor. She is a former staff writer at the Atlanta Journal Constitution. Taylor was a producer/ reporter at WAGA CBS Atlanta and a political analyst at WXIA 11 Alive NBC News. A bestselling author, her writings and career have been featured in national publications and major local newspapers including E! Online, EbonyJet.com, Marie Claire, Black Enterprise, and Jezebel. Goldie Taylor

  15. G Execution capabilities in key U.S. markets Dedicated account teams In-house creative services Award-winning brand marketing campaigns Multi-sector, global brand experience Highly connected key influencer networks Media relations team staffed by veteran journalists 24/7 crisis and issues support Goldie Taylor

  16. Our Leadership “What’s out there is a blueprint. It’s a sketch waiting to be interpreted and redrawn.”Noah KernerAuthor, Chasing Cool Goldie Taylor

  17. Culturally inspired, creative intelligence. Goldie Taylor Goldie Taylor

  18. Goldie Taylor Contact Goldie Taylor, Managing Director goldie@goldietaylor.net +1 404 892 1900 (ATL) +1 212 464 7345 (NYC) 265 Ponce de Leon Avenue ▪ Suite 3318 ▪ Atlanta, Georgia 30308 P.O. Box 8261 ▪ Atlanta, Georgia 31106 Brand Communications

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