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Educators Credit Union

Educators Credit Union Victor Frasher victorf@ecu.com Member Experience Auditor 1400 N Newman Rd Racine, WI 53405 (262)-884-6630 ph (262)-886-1195 fx Best use of Portal Frame Work Branding Team Members: Lynda Magnowski, Rebecca Secor, Kim Schmidt, Victor Frasher. Educators Credit Union.

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Educators Credit Union

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  1. Educators Credit UnionVictor Frashervictorf@ecu.comMember Experience Auditor1400 N Newman RdRacine, WI 53405(262)-884-6630 ph(262)-886-1195 fxBest use of Portal Frame WorkBrandingTeam Members: Lynda Magnowski, Rebecca Secor, Kim Schmidt, Victor Frasher

  2. Educators Credit Union Best Practice Award – April 2007 Branding

  3. Our Brand • Organic, holistic and integrated • Truthful, sincere and punctual • Cozy and comfortable, yet stylized • Warm, woody and earthy • Casually refined

  4. Study nature, love nature, stay close to nature. It will never fail you. - Frank Lloyd Wright

  5. Our Portal/EDDIE • We made a conscious effort to keep our brand in the portal • All public pages have been branded • We utilized style guides to keep the public pages branded • All staff were given very clear instructions as to how the brand should look on EDDIE

  6. Style Guide • Passageways Style Guide • Island Design for Public Pages • Headers • Font: Arial • Size: 3 • Colors: Dark Green 72694D, Cherokee Red 9F2D20, Black 000000 • Options: Bold • Alignment: Left only • Text • Font: Arial • Size: 2

  7. Style Guide • Colors: Black only • Options: May be bold, italic or underlined • Alignment: Left only • Other Guidelines for text & headers • Must NEVER appear in all caps • Bullets must be square and in the Cherokee Red color • Pictures • May only be taken from the Photo Library located at: Public/Marketing/Branded Pics • Only use the approved Mark of Excellence located in the Photo Library • Photos or graphics from our website www.ecu.com may be used (for example: you may use the ScoreCard logo that is posted on our website • Review • All public pages will be reviewed by the Passageways Committee and our Marketing Department regularly to ensure that these guidelines are being followed. • We take this “Branding Thing” seriously, baby!

  8. Branding the old • Our old intranet was not branded • Employees used it only as a stop to receive information

  9. Branding the old • Using rich text editor we were able to give the information employees were looking for in a branded manner • The information was able to be accessed in two clicks • Staff having the most accurate information to confidently educate and advise our members

  10. Member Service/Teller Page

  11. The Fly Outs

  12. What’s New at Our CU? • When employees sign in they are redirected to “What’s New at Our CU?” Public page • This page contains all of our current promotions and up to date and useful information for employees

  13. “What’s New at Our CU?”

  14. Form List

  15. Employee Directory

  16. IRA Public Page

  17. Giving Employees a Choice • All approved branded artwork is in a public folder • Employees that are making public pages use branded art • Artwork ties into a certain product or service brochure

  18. Branded ArtWork

  19. Questions? Thank you!

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