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SOCIAL MEDIA

SOCIAL MEDIA . K-12 Education. INNOVATION-DEVELOPMENT PROCESS. DIFFUSION OF SOCIAL MEDIA. 4 Stages Need Research Development Commercialization.

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SOCIAL MEDIA

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  1. SOCIAL MEDIA K-12 Education

  2. INNOVATION-DEVELOPMENT PROCESS

  3. DIFFUSION OF SOCIAL MEDIA • 4 Stages • Need • Research • Development • Commercialization Twitter in the elementary classroom: “They’re learning the real purpose and power of literacy: communication. If they’re using language and technology in this way in first and second grade, there is no telling what they’ll be doing in years to come” (Kurtz, 2009).

  4. Why is social media needed in the classroom? • Students use social media everyday and if teachers were to use it in the classroom they could increase student engagement in all subjects. • Students of today learn differently and using social media would give teachers a way to reach more students, especially students with disabilities. • Teachers can connect with students using a technology they readily accept. “Online social networks provide teachers and students with a platform in which they can interact beyond the constraints of the school walls, and with which the teacher can provide personalized feedback and support” (Picardo, 2011). need

  5. What research was done to show the benefits of social media? • Jeff Kurtz: Twitter in the elementary classroom • Steven Bynum: Social media in middle and high school classrooms • Jeffrey Young: Twitter in higher education research

  6. What was the development process? • Tom Truscott and Jim Ellis: Usenet History • Compuserve History • Hotmail History • America Online History • Pros to social media in the classroom development • More student engagement • Using 21st Century Technology with the 21st Century child • Improve communication between teachers, students, and parents • Preparing students for future employment in the 21st Century and beyond

  7. What was the development process? • ICQ (Internet Relay Chat) • Facebook • Twitter • Google+ • Cons to social media in the classroom development • Schools have the sites blocked • Cyberbullying • It’s a distraction in the classroom • Moves away from face-to-face communication

  8. How can social media be diffused into the classroom? • Group of teachers tries one social media and reports back about successes and failures • Create committees to discuss and implement social media into the classroom • Get feedback from students and parents commercialization

  9. INNOVATION-DECISION PROCESS

  10. Process of adoption • 5 Stages • Knowledge • Persuasion • Decision • Implementation • Confirmation

  11. Social Media Innovation Timeline 1980 1997 1979 1991 2004 2006 2011 1980: Compuserve and Prodigy 1991: America Online (AOL) 1997: ICQ (Internet Relay Chat) 2004: Facebook 2006: Twitter 2011: Google+ • 1979: Usenet and BBS (Bulletin Board Systems)

  12. COMMUNICATION CHANNELS Teacher A: Twitter Admin Staff Principal Students Faculty/ Teachers Parents

  13. References • Kurtz, J. (2009). Twittering about learning: Using twitter in an elementary school classroom. Horace, 25(1). Retrieved from http://www.eric.ed.gov/PDFS/EJ859276.pdf • Picardo, J. (2011, May 14). The case for online social networking in education [Web log post]. Retrieved from: http://www.josepicardo.com/2011/05/the-case-for-online-social networking-in-education/

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