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The Mission. The mission of Business Professionals of America is to contribute to the preparation of a world-class workforce through the advancement of leadership, citizenship, academic, and technological skills. . Goal Setting. What are the current goals? What are the short-term goals?
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The Mission The mission of Business Professionals of America is to contribute to the preparation of a world-class workforce through the advancement of leadership, citizenship, academic, and technological skills.
Goal Setting • What are the current goals? • What are the short-term goals? • What are the long-range goals? • What is the purpose of each goal?
Key Elements • Objective • Vehicle/Timeline • Action • Reward
Objective • The objective is the first step in the strategic plan. This establishes the ultimate destination, and dictates the “vehicle” and the action required to successfully complete your plan. • The Objective consists of three steps: • Desires (need, value and audience) • Drivers (connectivity, interactivity and speed) • Landscape (competition, analysis and advantage)
Vehicle/Timeline • Knowing where you are going is not enough to guarantee that you will arrive at your destination. You now must decide on how to get there; how to build a well-defined and valid route. • The three main components of the Vehicle/Timeline are: • Models • Markets (size, selection and targeting) • Marketing (positioning, posting and programs)
Who is your target demographic? Do you know them? Do they know you? 62% of Americans are influenced most by the charity itself. 30% noted their spouse or partner. Markets & MarketingProduct - Brand - Price
Action • Action is the final phase the planning process. It is time to build a practical and "tangible" plan and view your plan through a financial perspective and check the feasibility. • The three main components of the Action portion are: • Activities (priority, stages and cost) • Personnel (responsibility, accountability and measurement) • Financials (revenues, capital and income)
Reward • When a goal is achieved, what is the reward for those served? • When a goal is achieved, what is the reward for Skills USA?
All who have meditated on the art of governing mankind have been convinced that the fate of empires depends on the education of youth.