Samsung Gear S3 Sales Guide

1. Sales Guide

2. Overview Go Beyond the Traditional Watch With its timeless exterior and revolutionary interior, the Gear S3 is the smartwatch for the discerning professional. As soon as you try the Gear S3 on, you will appreciate its true value. The Gear S3 truly speaks for itself. Experience more than a watch with the Gear S3.

3. Key USPs USP 1 Timeless Design USP 2 Standalone freedom USP 3 Safety & Security • Refined craftsmanship • Always-on watchface • Stylish changeable bands • Versatile built-in speaker • Built-in GPS • Worry-free water resistance • Outdoor activity info • Long-lasting battery • Quick and simple SOS messages • Location tracking with built-in GPS

4. USP 1 Timeless Design The Gear S3 infuses the best aspects of classic watch design into a modern smartwatch. Just one look at the Gear S3 is all you need to appreciate its stunning design. Its comfortable strap, stunning bezel, and crisp watch face combine to make a sleek and sophisticated smartwatch. • Refined craftsmanship: Explore with Elegance • Refined craftsmanship: Traditional Styling • Always-on Watchface • Stylish changeable bands

5. USP 1 Timeless Design Refined craftsmanship: Explore with Elegance A robust watch which is perfect for your adventures Active Silicon Laser marked index & finish Band The Gear S3 frontier combines elegance and durability. Made with stainless steel alloy 316L, it features a striking watch face which is set deeper than the bezel to protect it from unexpected external shocks. The Gear S3 frontier’s knurled bezel has a laser marked finish to not only highlight the fine design but also improve usability, while the accentuated buttons add to its convenience. With its strong, tempered finish, the Gear S3 frontier is perfect for exploring. Elevation • Elegant yet durable design • Sturdy design with a stunning knurled bezel around the face Gorilla Glass SR+ Accentuated buttons

6. USP 1 Timeless Design Refined craftsmanship: Traditional Styling Feel like you are using a traditional watch Classic Leather Band The Gear S3 classic offers vintage design with modern features. Its index is crafted using a laser marking technique for an exquisite finish and is surrounded by a stunning sunray brush bezel. The two traditional-style crowns fuse effortlessly with the body to complete the classic design. The Gear S3 classic is also highly durable as it is made from stainless steel alloy 316L and has a tempered finish, so you can enjoy peace of mind. Gorilla Glass SR+ Laser marked index Sunray brush finish • Fusion of classic style and modern features • Durable design with a high-quality finish Traditional style crowns

7. USP 1 Timeless Design Stainless steel 316L case Laser marked index • The case is made from a highly durable material which is commonly used in watches. • This semi-permanent index is created with a laser. Gorilla Glass SR+ Sunray brush finish • This new type of glass for wearable devices has a high scratch resistance. It is similar to sapphire but thinner. • Applied to the bezel, this premium finish is inspired by the sun’s rays. Tempered leather strap Active silicon band • This strap is incredibly soft to ensure a comfortable fit. • The minute groove pattern on the inside of the strap repels water droplets and other particles.

8. USP 1 Timeless Design Always-on Watchface The crisp, full color Always-on Watchface is almost indistinguishable from a traditional watch face The Gear S3 takes screen quality to the next level. Its Always-on Watchface, featuring 16M colors, uses anti-aliasing to ensure a crisp clock image. An active second hand has also been added to further the sense of realism. The Gear S3 is ideal for those who crave the design of a classic watch combined with the modern features of a smartwatch. • Always-on Watchface with 16M colors • Active second hand for greater sense of realism Normal Watch Face AOD

9. USP 1 Timeless Design Stylish Changeable Bands Change your watch bands to match your look Find the perfect Gear S3 band to match your style. The Gear S3 supports all standard 22 mm watch bands so you can attach any traditional watch band, as well as the dedicated bands. The band lever makes it quick and easy to change bands too. In addition to the provided band, you can choose from four different Samsung bands in various colors which have different characteristics. • Various bands to match your own style • Each band has distinct characteristics *Additional bands sold separately.

10. USP 2 Standalone freedom The Gear S3 has a built-in speaker so you can make and receive calls without a smartphone. With support for Samsung Pay and the long-lasting battery, convenience is at the core of the Gear S3’s design. It is also ideal for outdoor activities thanks to its water and dust resistant design and advanced fitness tracking features. • Versatile built-in speaker • Built-in GPS • Worry-free water resistance • Outdoor activity info • Long-lasting battery

11. USP 2 Standalone freedom Versatile Built-in Speaker Make calls freely on your wrist Let the Gear S3 be your smartphone. Its built-in speaker enables you to make and receive phone calls without picking up your smartphone. You can also listen to your favorite songs through the standalone music player. • Convenient calls with the built-in speaker • Listen to songs through the standalone music player

12. USP 2 Standalone freedom Built-in GPS Stay on a map You will never get lost again with the Gear S3. Its built-in GPS allows you to find optimized hiking routes, calculate the distance to the hole on the green, and even find the best places to eat in your local area. It also makes it easy to call a cab in unfamiliar places as you can send your real-time location to the driver.

13. USP 2 Standalone freedom Worry-free Water Resistance Set your mind at ease wherever you go with your Gear S3 Enjoy worry-free usage wherever you are with the Gear S3. It is IP68-rated for water and dust resistance, so you can even use it in the rain or by a swimming pool. Additionally, the Gear S3 Frontier offers military-grade durability, so it can endure high and low temperatures and still function correctly. • IP68 ratings for outdoor activities • Frontier is Compliant with US military equipment standard MIL-STD-810G

14. USP 2 Standalone freedom Outdoor Activity Info Various sensors help you stay one step ahead You can access a world of information from your Gear S3. When you are enjoying outdoor activities such as hiking or camping, it’s important to keep track of the weather. The Gear S3’s barometer monitors the air pressure and informs you of any expected (or unexpected) changes in detail so that you can tailor your plans accordingly. It also has an altimeter and speedometer so you can check your current altitude and speed respectively. • Keep track of your surroundings with the barometer, altimeter and speedometer Barometer Arrow Trend Upwards Downwards Expected weather Clear Weather Bad weather Altimeter Speedometer Barometer Pressure High pressure Low pressure

15. USP 2 Standalone freedom Long-Lasting Battery The Gear S3 offers extended usage. Its larger 380 mAh battery ensures the Gear S3 lasts between 3 to 4 days on average, so you don’t have to worry about charging it every night. When you do have to charge it, you can do so for just 15 minutes to benefit from 10 hours of usage time. If the battery falls below 5%, Power-off Watch is automatically enabled. This mode disables all of the Gear S3’s features except for the clock, so you can still check the time for the following 10 hours* without charging your Gear S3. • Enlarged 380 mAh battery lasts 3 to 4 days • Check the time with low battery *Based on internal Samsung tests. Long battery life Power-off Watch Power-off Watch enabled Watch face is displayed

16. USP 3 Safety & Security When you are in an emergency situation, you can easily send SOS messages by just pressing the Home key three times. Immediately after the SOS message is sent, your location is provided to your contacts, while your medical information is always available to your rescuer. Furthermore, leading security firms will also be alerted to your situation when you send an SOS message, so you can be sure you will be safe with the Gear S3. • Quick and simple SOS messages • Location tracking with built-in GPS

17. USP 3 Safety & Security Quick and Simple SOS Messages Get help quickly with SOS messages If you are in an emergency situation, it is quick and easy to send SOS messages with the Gear S3. Simply press the Home key three times from any screen to send a clear and concise SOS message to your contacts. It also supports SOScalls, which are ideal for situations when you need to be silent as they mute all sounds from the Gear S3* while allowing the receiver to hear the ambient sound around you. This makes it much easier for them to determine your situation and exact location. • Send SOS messages by triple-pressing the Home key • SOS calls help the receiver determine your situation and location * During an SOS call, the volume level of the Gear S3 is automatically set to 1. ** Before using SOS messages and calls, you must preset your emergency contacts’ details in Gear Manager.

18. USP 3 Safety & Security Location Tracking with built-in GPS Provide your location and basic medical information of you to rescuers in an emergency You can easily alert others that you are in an emergency situation with your Gear S3. A clear and short SOS message which includes your location can be sent to your designated contacts so they can come to your aid. Responders can use their smartphone to track your location on a map in real time* *. Furthermore, your medical information, such as any allergies you may have and your blood type, can be made available to your rescuers to prevent misdiagnosis. *Location tracking is powered by Glympse (Glympse app not required). • Real-time location tracking with the built-in GPS • Accurate medical information for prompt and proper first aid Medical Information Sender Receiver

19. Marketing Calendar Launch 10th Jan Sustenance Action Jan Feb Mar Design Story How to Videos TV Print Key Visual Communicate Design & Lifestyle Impact phase – First 3 weeks Unboxing Carousels Digital mCanvas Product Intrigue & Info Videos App of the Week Content Stories Phone+ Creative with S7 Edge OOH TIMS plan with Watch Imagery Key Visual Top Cities Print 100cc Front Page Mass Product Awareness 3 rounds

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21. Additional Benefits Advanced Fitness Tracking Holistic workout data encourages you to achieve your fitness goals Keep track of your workouts with the Gear S3. It automatically recognizes your activity so that you don’t need to set the device before you start to exercise. Once you begin your workout, the Gear S3 monitors your fitness data including the distance and duration, as well as tracking the number of reps you complete for exercises such as crunches and squats. You can also share your workout records on Facebook and compete against your friends in a 1:1 Steps Challenge if you are looking for extra motivation to get fit. Furthermore, the Smart Inactive Alarm will suggest specific postures and exercises when you have been sitting down for too long to help you stay in shape. • Automatic activity recognition Activity Type Auto detection* Rep count • Share workout records online Running O • Inactive Alarm Suggest you more specific action Walking O Cycling O Elliptical O Rowing Machine O Lunges O Crunches O Squats O *Auto detection is possible after more than 10 minutes of exercise.

22. Additional Benefits Convenient Voice Input for More Freedom Let the Gear S3 be your personal assistant Enjoy the freedom of hands-free controls with the Gear S3. You can compile to-do lists and set reminders quickly and easily with voice commands so you will never miss an important meeting again. Replying to text messages has never been easier either. Simply speak into the built-in microphone and choose whether to send the message as an audio or text message. • Use voice commands to make to-do lists and set reminders • Speak into the built-in microphone to compile messages . . . . . Sending voice recording message

23. Additional Benefits Various Messaging Inputs Reply text messages right on your wrist Quickly send text messages with the Gear S3. You can write directly on the screen with your finger and the Gear S3 will convert it into digital text. The writing process is incredibly smooth as you can keep writing over previous letters even if they haven’t been converted into digital text yet. When replying to messages, you can use the bezel to select a suitable “smart reply” including a date or location based on the content of the message you received. It’s also easy to personalize your messages with simple drawings and various emoticons. • Write text messages with your finger • Personalize messages with drawings and emoticons • Send smart replies

24. Additional Benefits Enhanced Usability Take control with the advanced bezel UX Enjoy advanced functionality with the Gear S3’s improved bezel. You can now quickly respond to calls, alarms and notifications by simply rotating the bezel left or right, so you can easily control your Gear S3 even with wet hands or while wearing gloves. • Improved bezel for simple and fast controls Rotate CCW=Swipe left Rotate CW=Swipe right •Accept call •Dismiss alarm/timer/schedule •Reject call •Snooze alarm/timer/schedule

25. Additional Benefits Direct App Downloads Quick and easy app downloads with the Gear S3 You don’t need your smartphone to download apps for your Gear S3. Simply visit Galaxy Apps from the Apps screen and download apps and watch faces directly from your Gear S3. Now you can customize your Gear S3 quickly and easily. Go to Galaxy Apps Tap Install Download app Download completed

26. User Scenario Assembling Furniture While I was assembling furniture with my gloves on, I received a call from my wife. I simply turned the bezel on my Gear S3 to answer the call without having to take off my gloves. I could then talk to her using the built-in speaker and microphone. After I hung up, I added a reminder using voice commands to pick her up from work.

27. User Scenario A Round of Golf I went out to play golf with my co-workers. Using the Golf Navi app on my Gear S3, I was able to determine my exact location on the golf course with the standalone GPS. After I made a nice tee shot, the Golf Navi app automatically calculated the estimated distance to the hole – just like a caddy. I then checked the weather using the Gear S3’s barometer and found that the weather was set to take a change for the worse. Me and my friends decided to go back to the clubhouse and soon it began to rain. *Golf Navi app is available on Galaxy apps. In some country, Golf Navi app is sold as a paid app

28. User Scenario Cycling to Work I cycle to work every day and usually listen to music during my commute. I got a call while I was riding my bike one day so I simply rotated the bezel on my Gear S3 to answer the call. After I arrived at the office, I checked the S Health app on my Gear S3 to find out how many calories I burned during my bike ride.

29. Accessories In-Box Item Gear S3 frontier Gear S3 classic Wireless Charging dock Active Silicon band (black, small) Classic Leather band (black, small) EP-YO760 *The large band is attached to the Gear S3 by default. * Bigger than the Gear S2 version Travel Adapter QSG

30. Specifications – Gear S3 frontier LASER MARKED INDEX 24 DETENT BEZEL INTERFACE 1.3” SUPER AMOLED CIRCULAR DISPLAY 46MM DIAMETER 3D TEXTURED POLY URETHANE BUTTON WITH STAINLESS STEEL HOUSING FULL COLOR ALWAYS ON WATCH FACE STAINLESS STEEL 316L CASE SOFT TOUCH FINISHED SILICON STRAP WEIGHT : 62G BATTERY : TYPICAL USAGE 3-4DAYS(TBD)

31. Specifications – Gear S3 classic LASER MARKED INDEX 24 DETENT BEZEL INTERFACE 1.3” SUPER AMOLED CIRCULAR DISPLAY STAINLESS STEEL CLASSIC STYLE CROWN FULL COLOR ALWAYS ON WATCH FACE STAINLESS STEEL 316L CASE TEMPERED GENUINE LEATHER STRAP WEIGHT : 57G BATTERY : TYPICAL USAGE 3-4DAYS(TBD)

32. Specifications Gear S3 Category frontier (BT) classic (BT) OS Tizen Based Wearable OS 2.3.1 SIZE 46 x 49 x 12.9 mm (62 g, without bands) 46 x 49 x 12.9 mm (57 g, without bands) Chipset Exynos7270 (Java-W), Dual 1.0GHz 1.3”(33 mm)360 x 360 Full color AOD, Gorilla Glass SR+ Display Memory 768 MB + 4 GB BT4.2, Wi-Fi b/g/n, NFC, MST GPS/Glonass Connectivity Accelerometer, Gyro, Barometer, HRM, Ambient light Sensor Battery 380 mAh (3~4 days) Charge Wireless charging (WPC Inductive) Durability IP68 + MIL-STD-810G (Frontier only) Etc Mic, SPK, Linear Motor