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Ava Lyn Creations

Ava Lyn Creations is launching a rebranding campaign called "True to Your Skin". This campaign aims to target the "ALC-ers" audience, specifically Generation X and Baby Boomers who prioritize natural skin care. The campaign includes a logo transformation, updated website, and revamped social media strategy.

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Ava Lyn Creations

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  1. Ava Lyn Creations Rebranding Campaign

  2. Audience Analysis “ALC-ers”

  3. Generation X: • Researchers • Deals/Promotions • Not easily influenced • Brand Loyalty Boomers: • Online purchases • Online presence • Testimonials • Deals/Promotions • Brand Loyalty

  4. Audience Stats/ Skin Characteristics • 75% of women ages 18-60 prefer cruelty free products (Vita Cost) • 44% admit to having sensitive skin. (NIH) • 59% of women read product contents. Prefer natural products (Skin Inc) • ITCHY • Dry

  5. Strategy & Key Messages • TRUE TO YOUR SKIN • Importance of natural skin care • Over-the-counter vs. natural • Skin Conditions • Create your own/DIY True To Your Skin

  6. Logo Transformation Rebranding Ava Lyn Creations Logo

  7. Original Logo New Logo • Crowded layout • Harsh colors • SImplicity • Cleaner logo • Focused colors

  8. Logo Alternatives

  9. Updated Website Rebranding avalyncreations.com & facebook.com/AvaLynCreations

  10. Website Edits Missing photos/ stock photos of products Missing product descriptions Outdated template and logo Missing products Goals of the New Site • Keep clean template with pop of color • Use all Ava Lyn Creations Pics/ no stock photos • Add tabs to better navigate through site

  11. Social Media Strategy Revamping Ava Lyn Creations Social Media Presence

  12. Social Media Guidelines • Be authentic: Share what you’re genuinely excited about and your customers will be excited too. • Be responsive: When people comment on posts,take the time to respond or thank them. Small gestures will continue to build loyal customers. • Be consistent: The more regularly you post, more opportunity you can connect and building customers trust. Set schedules are key. • Most engagement with your followers in late afternoon and evening. At least 3 posts a week with more as the business increases. Best times to post are between 9am and 7p. Specifically for your audience around 1p, 3p and about 6p. • Discoverable: Easy for folks to search and find the company-logo • Connected: Keep the personal flare with customers, but tighten up on overall professional feel. • Timely: Reach audience frequently, with messages tailored to needs and interests- in relation to the Twitter. • Insightful: Review which posts get the most feedback/likes shares. This will help us to better understand that the audience truly enjoys and connects with.

  13. Wall Photos Contact Reviews Ava Lyn Creations Logout facebook Wall Info Photos Boxes Write something… Share View photos of Ava Lyn Creations (6) Ava Lyn Creations My guest blog on Afrobella is up and exactly what you need to hear. I break down what other “natural” companies won’t tell you and give you answers your sensitive skin needs to hear. Read the blog here: afrobella.com/avalynkeepsitreal Send Ava Lyn Creations a message Information Ava Lyn Creations We have reached 300 followers! We love that you love our products. Head to the Ava Lyn Creations website to write a review on your newest favorite item. 184 people Like This 8 people have been here Open Always- $$: Get additional info Invite friends to like this Page 5.0 of 5 stars - 12 reviews View Reviews Renee Wiggins Thanks Ava Lyn Creations for the exfoliating lip balm. Keeping my lips silky smooth through these crazy seasons. Ava Lyn Creations The number one reason I made the switch from over the counter lotions may surprise you, but could end up saving your life. Read more at Ava Lyn Creations new blog posts here: http://shop.avalyncreations.com/blogposts

  14. Product Photo Shoot Our team took a trip to Maryland to check out our clients workshop/inventory and to execute a photo shoot We shot a series of photos for about 50 ALC products The wanted shots to accompany Ava Lyn Creation’s new logo/brand identity

  15. Database We created an organic/natural cosmetics database as a tool for our client. We wanted to consolidate links to valuable resources such as blogs and events for our clients benefit. The database includes, bloggers, events, retailers, facts, tips, and myths. We’re confident our client can become a leader in their field by relying on the information collected.

  16. Next Steps

  17. HootSuite

  18. Sponsorship Pitch

  19. Business Cards

  20. Do’s & Dont’s

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