Video Commercial For DD Crystal s

1. Video Commercial For DD Crystals Presented By: RASHID GAFAR KARAR

2. PREAMBLE • The project is a video project advertising a company called DD Crystal’s. Video Commercial For DD Crystals

3. PROJECT NATURE • The project is classified as a multimedia video project. Video Commercial For DD Crystals

4. SITE OF THE PROJECT • DD Crystal’s .CO.LTD. A sister company of DIBAJ GARDENS and FUTURE UNIVERSITY. Video Commercial For DD Crystals

5. STATEMENT OF THE PROBLEM • Why there’s a need to develop a quality video commercial for DD Crystals? • What is the development process of the DD Crystals video? • What are the features of the video commercial? • What quality of video commercial to be produced to reach the most number of customers by using the best medium? Video Commercial For DD Crystals

6. OBJECTIVES OF THE STUDY • To offer DD Crystal a quality video commercial. • To follow the development stage on a Pr-production phase. • To highlights the company’s products . • To offer DD Crystals an opportunity in reaching the most customers. Video Commercial For DD Crystals

7. SCOPES AND LIMITAION • The video has an industry standard level . • The video offers an intriguing concept idea for the ad . • The video is only 90 second long.. • The video commercial is advertising DD CRYSTALS only. • The video commercial is intended for TV and web streaming audience only. Video Commercial For DD Crystals

8. METHODOLOGY • The project’s main concept is in the form of video output. • The project’s main purpose is commercial, specifically advertising DD Crystals . • The targeted audience with the project is TV Viewers. • Storyboard and Script are attached in separate files. • The authored title is DD Crystal’s Video Commercial Video Commercial For DD Crystals

9. METHODOLOGY PROPOSED HARDWARE 1- Sony Handycam. 2- Lighting Gear. 3- Computer (i7 processor, 1TB Storage, 8DDR3 of ram, 1GB video card ram. Video Commercial For DD Crystals

10. METHODOLOGY PROPOSED SOFTWARE (2D, image processing software) 1- Adobe Photoshop: An image processing program. 2- Adobe Illustrator: A vector processing program. (Video Editing, VFX software) 1- Avid Media Composer 5.5: A video editing program. 2- Adobe After Effects: A VFX editing program. (Sound processor software) 1-Pro Tools 9.o: A sound editing program. 2-Nuend 4.0: A sound editing program. Video Commercial For DD Crystals

11. STORYBOARD . Step1 Step2 Step 3 Capturing video elements and data from DD Crystals HQ Processing the data in a non- Linear fashion Reveling a pre- visualization of the project Producing an Output

12. CONCLUSION • In a nutshell the project will deliver a high quality video commercial for DD Crystal providing the costumer with everything he needs to know about the company’s activities, products and services. Having that in mind we are also aiming for meeting the client’s –DD Crystals Board- expectations and exceed those expectations in terms of the commercial’s idea and execution. Video Commercial For DD Crystals

13. RECOMENDATIONS • The video commercial done by the researchers is a project worthy of appreciation within the student standard however, there are still areas which needs further improvement as; • There are still several video editing applications, for both the proprietary and freeware categories, that include tools and features specifically designed to improve video quality which can be applied in these video commercial. While the applications vary in their features, some tools have become standard among video editing applications. • Significant improvements in video quality can be achieved by applying the effects and filters contained within these programs. Video Commercial For DD Crystals