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Crafting Your Business Image through Strategic Packaging Solutions

Learn how packaging can elevate your food-based business, differentiate your products, and increase shelf-life. Discover design trends, regulatory guidelines, and sustainable practices for packaging success.

richardmorales
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Crafting Your Business Image through Strategic Packaging Solutions

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  1. f o o dp a c k a g i n g for retail, wholesale & catering food-based businesses

  2. definition and purpose Packaging crafts your image while integrating deliverability and maximizing shelf-life. The best planned packaging helps sell your food product by differentiating you from your competitors.

  3. packaging should have • strong visuals • a positive message • consistency and adaptability • professionally created graphics

  4. who needs packaging? all value added food-based businesses: • farmers • caterers • chefs • manufacturers of shelf-stable foods • makers of perishable products

  5. trends in packaging hand created illustrations, labels

  6. trends in packaging simple, fresh, clean

  7. trends in packaging “created especially for…”

  8. trends in packaging wacky, humorous

  9. trends in packaging functional

  10. trends in packaging ethnic

  11. trends in packaging optical illusions

  12. trends in packaging packed as a set

  13. trends in packaging new, unique

  14. trends in packaging compostable

  15. graphics and information • compelling graphics and branding • statement of identity • name and place of manufacturer, packer or distributor • declaration of net quantity • ingredients & additives • legibility guidelines

  16. principal display panel FDA definition “part of a label that is most likely to be displayed, presented, shown, or examined under normal and customary conditions of display for retail sale.” general rule of thumb for any shaped container: 40% of entire surface area = area of principal display panel

  17. “sustainable” packaging facts • 9 of 10 consumers expect a company to pick up the costs of "greener" packaging, and only 40% read and believe environmental claims.(SustainableLifeMedia Aug. 7, 2008) • The FTC is investigating packaging terms like sustainable, biodegradable, compostable. • 299 eco-logos are used globally to identify environmentally responsible products. • More that half of packaging execs say recyclable packaging will be significantly important or the most important ethical packaging innovation over the next five years.(SustainableLifeMedia “Retailers Press for Greener Packaging” Aug. 7, 2008)

  18. principal display panel must have: • statement of identity • net quantity of contents should have: • compelling graphics and branding

  19. principal display panel

  20. principal display panel

  21. principal display panel

  22. packaging process design considerations • use experienced designer early on • specific product needs and competition • all possible sales outlets • technical requirements • unique branding, future products, and all possible printing and promotional uses • end use, perishability / shelf-life, shipping, merchandising, cost

  23. packaging process materials • pressure sensitive labels, decals • flexible food packaging • folded cartons • bands and sleeves • glass • recycled plastics

  24. packaging process printing • selecting medium is key • check specific artwork guidelines for printers in advance • digital, offset • flexography for film and labels • rotogravure for variety of flexible plastics • screen printing directly to plastic packaging • etching directly to glass

  25. packaging process delivery and shipping methods • Important branding opportunity (retailers are customers, too!) • Vital to integrity/safety of packaging • Vital to food safety • Can reduce environmental impact

  26. resources Glass Packaging Institute www.gpi.org ideas, product categories, awards, resources Be Green Packaing www.begreenpackaging.com USA Phone: 805-456-6088 C-to-C certified tree-free, compostable food container packaging Alcan Packaging USA Phone: 773-399-8000 www.alcanpackagingfood.com flexible food packaging rhondabonfield.com branding specialist 336-926-9882 RESOURCE LINKS: http://rhondabonfield.com/links.html Associated Packaging Technologies USA Phone: 484-785-1120 www.aptechnologies.com addresses superior resin formations for frozen plastics and dual-ovenable (for conventional and microwave ovens) Shorewood Packaging / International Paper USA
Phone: 800-537-4141 www.internationalpaper.com Food Service materials and Green Choice Environmental Solutions for Packaging and Displays Dade Paper Toll Free: 800-226-3233 www.dadepaper.com wholesale products for retail application and food services

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