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Learn about the evolution of online journalism, from hyperlinks and user-generated content to blogging and social media engagement. Discover the power of interactivity and search engine optimization to create compelling online content.
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Internet Journalism – 2015 Work Covered with Michael Belling. Boston Media House
What is Online Journalism ? It is a non-linear storytelling, readers decide where, how, what, and when they consume content Clipart.co (year not listed) Question mark clipart [Online image]. Available from: http://clipart.co/question-mark-gif (Accessed date: 28 October 2015)
Search engine tips: • Use~for synonyms • Use +before a word to get ignored words • TypePDFfor pdf results only Common Questions (year not listed) Common SEO questions [Online image]. Available from: http://commonquestions.com (Accessed date: 28 October 2015)
Hyperlinks: • Creates interactivity between two websites • Maintains the website’s credibility • Gives the user more info on the subject GTWUG (year not listed) Hyperlinking [Online image]. Available from: http://www.wiki.ctwug.za.net (Accessed date: 28 October 2015)
POST – definition • P – People • O – Objectives • S – Strategy • T – Technology POST is part of the User-Generated Content Clipart.co (year not listed) Question mark clipart [Online image]. Available from: http://clipart.co/question-mark-gif (Accessed date: 28 October 2015)
Timeline of web journalism HIGHLIGTS • 1991– Release of the World Wide Web • 2004 – Flicker becomes source of images • 2008 - Twitter picks off Presentation Process (2014) Presentation Process [Online video]. Available from: http://m.youtube.com/watch?v=TJIIByUccUY (Accessed date: 28 October 2015)
Creating Packages • Images • Video • Audio slide shows • Animation • Still images • FAQs & Q&As • Maps • Data • User-generated content John and Elaine Leadem (2014) Pysch Central [Online image]. Available from: http://blog.psychcentral.com/couples/2014/10/abc-of-communication/ (Accessed date: 28 October 2015)
Blogging… Blogging consist of: • Posts • RSS feeds • Archives • Tag Cloud • Widgets • Subscribing Grade CCC (2015) Blogging World [Online image]. Available from: http://www.makingthe gradellc.com (Accessed date: 28 October 2015)
Blogging Step 1 – Choose the focus Step 2 – Start posting Step 3 – Comment and link Grade CCC (2015) Blogging World [Online image]. Available from: http://www.makingthe gradellc.com (Accessed date: 28 October 2015)
Interactivity • Technology of interactivity: • Linking • Blog posts • Mapping • Tweeting • Polls and surveys • Forums Clipart.co (year not listed) User-generated content [Online image]. Available from: http://clipart.co/question-mark-gif (Accessed date: 28 October 2015)
Search Engine Optimisation Improve SEO by: • Use keywords in articles • Link when it is necessary • Tag with keywords to define content Wiki Commons (2015) Free to use images [Online image]. Available from: http://www.wikicommons.com (Accessed date: 28 October 2015)
Tips For Perfect Audio • Have clear objectives • Don’t be afraid of criticism • Always be willing to learn • Listen to how other journalists produce audio
Microblogging and Twitter Twitter has taken over the journalism space on the internet. News agencies use this space to reach users. Twitter (2011) Twitter Logo [Online image]. Available from: http://www.twitter.com (Accessed date: 28 October 2015)
“Internet journalism is not a world that we know well at all. It’s conducted more on the screen and less in bars, which makes it rather less useful for getting stories about people throwing up one another, which is what one’s after.” ~ Ian Bishop