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Strategy:

Contemporary Business Examples Benefitting from “PESTEL” Analysis. Strategy:. Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management. “PESTEL” Analysis. In general, “PESTEL” helps with understanding the external competitive landscape.

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Strategy:

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  1. Contemporary Business Examples Benefitting from “PESTEL” Analysis Strategy: Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management

  2. “PESTEL” Analysis • In general, “PESTEL” helps with understanding the external competitive landscape. • Chief Assumption: Adapting to the changing context of the marketplace drives success. • Political • Economic • Sociological • Technological • Environmental • Legal • Always…recall and apply ideas from your General Education classes in your strategic thinking…

  3. Political

  4. Economic

  5. Sociological

  6. People -> buses

  7. Technological

  8. People -> buses

  9. Environmental

  10. Legal

  11. 984468834

  12. People -> buses

  13. All and Interdependent

  14. People -> buses

  15. Other Examples • “Should Westfield include a hotel in its new Woodland Hills development?” • “Should Walt Disney support the Boy Scouts?” • “Should oil ‘fracking’ be allowed within Los Angeles City limits?” • “Should I move my football team to Los Angeles?”

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