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Choosing a Smartphone

This article provides an overview of smartphones, including information on mobile operators, operating systems, and popular smartphone models. It also discusses the pros and cons of buying unlocked phones and offers tips on choosing the right smartphone for your needs.

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Choosing a Smartphone

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  1. Choosing a Smartphone http://xkcd.com/662/ • Dameon D. Welch-Abernathy • March 2010

  2. Overview • What, Where, Why’s of Smartphones • Mobile Operators • Mobile Operating Systems & Phones • Market Share Data • Sample Applications • General Advice

  3. Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/

  4. What Is A Smartphone? • There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time.

  5. Why A Smartphone? • Web Browsing • Email (Corporate, Personal) • Social Networking • Music/Video on the Go • Third Party Applications

  6. Terms and Conditionsof buying a Smartphone • Handset Exclusivity • Different Technologies (GSM vs CDMA) • Handsets “Locked” To Carriers • Different Frequencies • Contract Requirements • Required Data Plan (up to $30/mo/line) • Larger Early Termination Fee (Verizon)

  7. Unlocked Phones • Pros: • More Choices • Not Tied to Operator • No Contract • Usable Worldwide • Cons: • Harder to Obtain • Higher Up-front Cost • Only US GSM Carriers • Not all frequencies covered by all handsets

  8. Know Your Gs • G = Generation of wireless network technology • 1G = AMPS (Analog Voice) • 2G = GSM, CDMA, iDEN, TDMA (Digital Voice) • 2.5G = EDGE, 1XRTT (Data) • 3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data) • 4G = LTE, WiMax (Data)

  9. CDMA, 1XRTT, EVDO Best Overall Network Most Expensive Android, BlackBerry, WinMo 4G = LTE (2011) Know Your Operators • GSM, EDGE, HS(D)PA • OK Network • Average Cost • Android, BlackBerry, WinMo, iPhone, Symbian • 4G = LTE (2011) • CDMA, iDEN, 1XRTT, EVDO • OK Network • Below Average Cost • Android, BlackBerry, WinMo, WebOS • 4G = WiMax (Now) • GSM, EDGE, HS(D)PA • Smallest Network • Lowest Cost • Android, BlackBerry, WinMo • 4G = HSPA+ (2010), LTE (2012)

  10. Source: Strategy Analytics, Based on carrier reports

  11. Are You Covered? • Verizon Wireless: http://bit.ly/vzwmap • http://www.wireless.att.com/coverageviewer/ • http://www.t-mobile.com/coverage/ • http://coverage.sprint.com/

  12. Operating Systems and Handsets

  13. Platform Fragmentation • Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system.

  14. Android • Pros: • Google Services Integration • Multitasking • Touch Support • Strong Web Browser • MS Exchange Support • Many Manufacturers • Cons: • Inconsistent Interface • Platform Fragmentation • Exchange Support Not Complete • Limited # of Installed Applications

  15. Motorola Droid • Verizon Wireless exclusive • $200 with 2/yr contract • 480x854 screen with hardware keyboard • 5mp Camera w/Flash • WiFi, GPS, Accelerometer • MicroSD Slot • Free Turn by Turn Navigation

  16. Nexus One • Only from google.com/phone • T-Mobile/AT&T (now), Verizon/Sprint (soon) • $179 with new 2/yr T-Mo contract, $529 w/o contract • 800x480 AMOLED touchscreen • 5mp Camera w/Flash • WiFi, GPS, Accelerometer • MicroSD Slot • Free Turn by Turn Navigation

  17. Samsung Moment • Sprint Exclusive • $200 with 2/yr contract • 320x480 AMOLED touchscreen • 3.2mp Camera w/Flash • WiFi, GPS, Accelerometer • MicroSD Slot • Free Turn by Turn Navigation

  18. Motorola Backflip • AT&T Exclusive • $100 with 2/yr contract • 320x480 touchscreen • 5mp Camera w/Flash • WiFi, GPS, Accelerometer • MicroSD Slot

  19. BlackBerry • Pros: • Excellent Email Client • Blackberry Messenger • Lots of Applications • Devices can be controlled centrally • Cons: • Requires BlackBerry-specific server for corporate email • Weak Web Browser • Limited Multitasking • Limited # of installed apps • Platform Fragmentation

  20. BlackBerry Bold 9700 • T-Mobile and AT&T • $130-$200 with 2/yr contract • 480x360 display • 3.2mp Camera w/Flash • MicroSD Slot • WiFi, GPS

  21. BlackBerry Tour 9630 • Sprint and Verizon Wireless • CDMA and GSM • $100-200 with 2/yr contract • 480x360 display • 3.2mp Camera w/Flash • MicroSD Slot • WiFi, GPS

  22. BlackBerry Storm 9530 • Verizon Wireless • $130 with 2/yr contract • CDMA/GSM Capable • 480x360 display • 3.2mp Camera w/Flash • MicroSD Slot • GPS

  23. iPhone OS • Pros: • Touch Interface • MS Exchange Support • Strong Web Browser • 100k+ Apps • Can Move Apps Between Handsets, iPod Touch and iPad • Cons: • No Multitasking (yet) • Only Apple-Approved Applications • No Flash Support • Tied to iTunes

  24. Apple iPhone 3GS • AT&T Exclusive • $199 (16GB) or$299 (32GB) with 2/yr contract • 480x320 touch display • 3.2mp Camera w/AF • WiFi, GPS, Accelerometer

  25. Symbian • Pros: • #1 Smartphone Platform Worldwide • Variety of Handsets • Touch Support • MS Exchange Support • Good Web Browser • Lots of Applications • Cons: • Difficult to obtain in US • Platform Fragmentation • Limited Flash Support

  26. Nokia E72 • Available On nokiausa.com and other retailers (not US operators) • $359 (no contract) • 320x240 display • 5mp Camera w/AF, Flash • Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz) • Free turn-by-turn navigation (download)

  27. Nokia 5800 XM • Available On nokiausa.com and other retailers (not US operators) • $269 (no contract) • 640x360 touch display • 3.2mp Camera w/AF, Flash • AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model • Free turn-by-turn navigation (download)

  28. WebOS • Pros: • Touch Support • Excellent Web Browser • MS Exchange Support • Multitasking • Best Contacts/Calendar • Cons: • Not A Lot Of Apps • No Flash Support (yet)

  29. Palm Pre (Plus) • Sprint, Verizon Wireless • $149 w/2 year contract • 320x480 display • 3mp Camera w/Flash • WiFi, GPS, Accelerometer

  30. Palm Pixi (Plus) • Sprint, Verizon Wireless • $50-80 w/2 year contract • 320x480 display • 3mp Camera w/Flash • WiFi (Verizon Only), GPS, Accelerometer

  31. WindowsMobile (WinMo) • Pros: • Touch Support (newer models) • MS Exchange Support • Microsoft Office • Lots of Applications • Flash Support • Cons: • Inconsistent UI • Poor Browser • Platform Fragmentation • OS Upgrades Vary

  32. HTC Touch Pro 2 • T-Mobile, Sprint, Verizon, AT&T (Tilt 2) • $200-$300 w/2 year Contract • 480x800 touch display • Slide-out QWERTY keyboard • 3.2mp Camera • WiFi, GPS, MicroSD

  33. Samsung Omnia II • Verizon Wireless Exclusive • $100 w/2 year Contract • 480x800 AMOLED touch display • Slide-out QWERTY keyboard • 5mp Camera w/Flash • WiFi, GPS, MicroSD

  34. Market Share Data

  35. Sample Applications

  36. Edit DOC/XLS/PPT • Android: Documents to Go ($20) • BlackBerry: Documents to Go ($70) • iPhone: Documents to Go ($10-$15), Quickoffice ($10) • Symbian: OfficeSuite ($15), Quickoffice ($40) • WinMo: Included • WebOS: Documents to Go (Early 2010)

  37. Expense Tracking • Android: My Expense Tracker ($10) • BlackBerry: Expense Manager ($13) • iPhone: iXpenseIt ($5) • Symbian: Expense Tracker ($30) • WinMo: Expense 2.0 ($10) • WebOS: None

  38. Twitter Clients • Android: Twitdroid (free or $5) • BlackBerry: Twitterberry (free) • iPhone: Tweetings ($2), others free to $5 • Symbian: Gravity ($10) • WinMo: PockeTwit (free), moTweets (free) • WebOS: Tweed ($4)

  39. Photo: Marco Bellicci http://www.flickr.com/photos/marcobellucci/3534516458/

  40. General Advice • Won’t get everything you want • Check coverage maps, ask your friends • Try before you buy • Understand store return policies • Consider previous application investment • Always something new on the horizon • Buy for today, not for tomorrow

  41. Photo: http://www.flickr.com/photos/nateone/3768979925/

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