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BookMyShow Automation Campaign: Targeted Notifications for Upcoming Movies

BookMyShow automated notifications about upcoming movies in users' preferred venues, languages, and genres, resulting in a 40% increase in click rate and 3X conversion rate.

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BookMyShow Automation Campaign: Targeted Notifications for Upcoming Movies

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  1. Digital Marketing Awards (Part 1) Best Marketing Automation Campaign DM16

  2. About BookMyShow • India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports, and live events • One of the most popular destinations for event-ticket booking in India. • As a market leader, BookMyShow has presence in 4 countries, across 650+ towns and cities, with 5000+ registered screens and 25 Million+ customers. • Mobile marketing plays a pivotal role for BookMyShow in reaching out to registered subscribers with latest show-time information, upcoming releases, events and concerts

  3. Objective: Plans Open Automation • To automate the process of informing users about an upcoming movie in their preferred venue • Additionally, segment basis user’s preferred language and genre so as to avoid targeting irrelevant users • Flexibility to have this carried out on real-time basis

  4. Challenges: • Lack of information once the show goes live in user’s preferred venue. Due to which, user was unable to choose his preferred seats/shows • Inability to schedule campaigns in advance since bookings for venues go live in phases • Due to which, a manual check was unavoidable and the campaigns would only then be set up • Campaigns were setup manually at frequent intervals so as to include the new venues

  5. Challenges – Earlier Manual Process Venues manually specified on CleverTap along with segmentation Notification sent out to users at frequent intervals manually Manual check of ticketing venues Ticketing at Venues go live in phases

  6. Execution – Automation Process User receives the notification real-time Ticketing venues captured by Automation tool Ticketing at Venues go live in phases Venues picked automatically on CleverTap along with segmentation

  7. Execution: • An automation tool was developed with the ability to schedule in advance for a particular movie and put a check of the preferred language/genre for it with the help of CleverTap • This tool incorporated an algorithm which would check if the movie has opened for booking by tapping all the cinemas and regions present

  8. Result: • BookMyShow saw a 40% increase in click rate • 3X conversion rate than average rate

  9. Thank You!

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