Consider the best Logo that will represent your brand

1. Consider the best Logo that will represent your brand When people think about a brand, they usually relate it with the lifestyle that is represented. Unfortunately, many start-ups fail to represent their brand effectively and also to establish an emotional connection, eventually leading to their failure. Regardless of what a brand represents, it should be able to create an emotional engagement which is essential to advance a start-up. A few start-ups overlook the significance of a great logo design in Singapore, but it is extremely important, especially when creating an identity for a new brand. Why does a start-up need a great logo? Primarily, a good logo helps in making a great first impression, which is extremely crucial for a start-up. According to research, a customer takes only 10 seconds to form a first impression of a logo, but it takes up to 7 impressions for a customer to memorize the logo. Indubitably, you would not want your first impression to be a bad one because if your target audience does not get enticed by your logo they are more likely to avoid doing business with you. Secondly, a good logo can help create your potential customers' trust in your brand. In today's competitive world, a trustworthy relationship between a brand and customers is important for success, hence the power of a great logo cannot be underestimated. What should a good logo portray? According to the best logo design company, a great logo needs to be distinctive. There are a plethora of logos on the market, many of which go unnoticed. The key to making a logo stand apart is to make it unique and appealing. Focus on making your logo memorable. It is advisable that you follow certain criteria to design a logo for your start-up. For example, focus on simplicity and steer clear of too many special effects. What colour should be used for a logo? Every colour has its own significance, so the right choice of colours is important to communicate the brand message. To ensure that your chosen colours work for your benefit, leverage the power of colour psychology. Here are the most popular colours used in logo designing, along with their meanings. Red This colour is used by brands that want to represent energy, passion, warmth, danger, and aggression. Food companies usually make use of red colour as it is known for stimulating appetite. Green The green colour is again often used by food companies to make the target audience feel safe engaging with them. A perfect example of this is the Subway. Blue Blue color represents trust, authority, professionalism, and consistency, which encourages many large corporations and companies to use this colour. A few well-known companies that have used

2. blue colour in their logos are Volkswagen, Samsung, Philips, IBM, BMW, and Boeing. A best logo design company usually recommends a start-up selling products for men to use blue colour because of its masculinity. Purple Purple is not the first choice for many companies, but it is still used by a large number of popular brands, such as Craigslist, FedEx, Taco Bell, and Yahoo. The colour represents richness, majesty, royalty, creativity, and uniqueness. Orange If you want your start-up to portray its passion, modern thinking, and continuous innovation, orange is the colour for you. This is the reason why orange is used by many big names, including TNT, JBL, HTML5, and Mozilla. Black Black is the colour often used by high-end brands, such as Apple, Lexus, Honda, Zara, Adidas, Nike, Gucci, Nestle, and L'Oreal. Although the black colour is usually connected with power and sophistication, it is also regarded as a colour of evil and death. Yellow An experienced and best logo design company often suggests the diligent use of yellow colour because it represents cowardice in warning signs. However, a proper use of this colour signifies warmth and friendliness. Among well-known brands that have yellow logos are Ferrari, Nikon, CAT and Best Buy. The meaning of a colour varies around the world, so make sure to consider your target audience while making your choice. To sum up, a greatlogo gives your startup the attention that it deserves and improves your chances of success, so do adequate research and spends sufficiently on designingalogo which can effectively communicate your brand message and help you to stand out from the crowd. As an experienced logodesignagencyinSingapore, they have worked with various companies ranging from start-ups through to large corporate to provide them with engrossing logos that leave a long-lasting impression on viewers.