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Marketing and Its Importance

Marketing and Its Importance. CTE Introduction. Marketing. When the producer is someone other than the consumer , some form of exchange takes place. Exchange. Exchanges take place every day: Buying a hamburger Seeing a movie Visiting the dentist. Marketing.

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Marketing and Its Importance

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  1. Marketing and Its Importance CTE Introduction

  2. Marketing • When the producer is someone other than the consumer, some form of exchange takes place.

  3. Exchange • Exchanges take place every day: • Buying a hamburger • Seeing a movie • Visiting the dentist

  4. Marketing DEFINITION: Marketing is the process of DEVELOPING PROMOTING DISTRIBUTING Products in order to satisfy customers !!!!!!! What are Products? GOODS SERVICES IDEAS

  5. Marketing 4p,s ? • Marketing is a process • It involves the 4 p’s • Product • Pricing • Promoting • Placing

  6. Marketing • Products: must be planned • Prices: must be determined • Promoting: products is essential • Placing: products must be accessible to customers

  7. Marketing • These activities link producers and consumers so exchanges can be made.

  8. Marketing is all Around Us • Marketing can be done: • Phone • Mail • Computer • Videotape • Doorstep

  9. Durable Goods Nondurable Goods Services People Places Organizations Ideas What is Marketed?

  10. Why is Marketing Important? • Lubricant (competition, increased qualityand productivity) • Lower Prices:(choice reduces prices) • Transferable Skills: • Highest and Lowest Pay:(Larry H.Miller has a marketing job!!!!!!!!!!!!!!!) • Makes buying convenient:

  11. Why is Marketing Important cont... • 1/3: of the jobs in the USA • $ Highest / Lowest Pay( 50 to 60 cents out of every dollar goes toward marketing) • Cornerstone / Entrepreneurship • 25% Growth is USA • Exciting: Work with people

  12. Benefits of Marketing ? • Raises the standard of living. • Adds utility to goods/service. • Makes buying convenient. • Maintains reasonable prices. • Improves the quality of life.

  13. Benefits of Marketing ? • Provides a variety of goods and services. • Increases Production

  14. Without Marketing . . . • Increased Costs • Less Variety • Less Competition (economy suffers)

  15. Without Marketing . . . • Fewer product Improvements. • Fewer products developed. • Stock shortages and overages.

  16. Usoe approved lesson plans(Utah Education Network) • BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt. through auctions #4. travel leisure co. project #5. grab bag marketing • FACS: #1. chill tie-free enterprise #2. if I were a designer #3. marketing a restaurant #4. marketing a child care service #5. puppet factory #6. running a school bakery #7 don’t buy it • TECH: #1. marketing a commercial #2. marketing a Olympics activity. #3. creating a company • NOTE: Other creative activities are ok, if you use the standards (including, the 4 P’s)

  17. CTE INTRO. STANDARDS

  18. We have a problem!37,000 UTAH STUDENTS WILL START 9TH. GRADE NEXT YEARAPX. 6,000 WILL GET A BACHELOR DEGREE74% graduation rate in 1984. 67% in 2000 4 more years to get a bachelor degree $44,000 ($ 6,000 -$8,000 each year after H.S.) • Goal: • More degrees or certificates • (35% students college ready and 90% of all jobs require additional training beyond high school.) PATHWAY’S Coherent groupings of courses Within FIELDS: technical,scientific,arts,social,mkt.,bus. AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed, Trade Also They are typically linked with specific post-secondary degrees or certificates. 12 years of high school to graduate $22,000

  19. The End Have a great day! Dale M. Stephens Dale.stephens@schools.utah.gov USOE

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