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PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines

PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines. I. THE PHILIPPINE PUBLISHING LANDSCAPE . A. General Profile. B. Public School Textbooks. C. Private School Textbooks. D. Lifespan of a Textbook. E. College Textbooks.

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PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines

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  1. PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines

  2. I. THE PHILIPPINE PUBLISHING LANDSCAPE A. General Profile B. Public School Textbooks C. Private School Textbooks D. Lifespan of a Textbook E. College Textbooks

  3. F. Romance Paperbacks and Pocketbooks G. Coffee table Books H. Philippine Literature I. Children’s Books

  4. II. PUBLISHING INDUSTRY DEVELOPMENT TRENDS • The country's printing and publishing industry faces a multitude of opportunities and threats • Larger base of potential customers • High literacy rate in the country • Large number of overseas Filipinos

  5. III. ONE SOURCE, MULTI USE: The Philippine Experience • The development of mass media in the Philippines and the One Source, Multi Use experience are very much intertwined. • The story of OSMU in the Philippines is a journey of possibilities. • But for every step of the way, the quality of CONTENT is very crucial in each media engagement.

  6. THE COMICS ERA • MgaKabalbalanniKenkoy(The Misadventures of Kenkoy) • Darna, Dyesebel, Panday MgaKuwentoni Lola Basyang (The Stories of Grandmother Basyang)

  7. REX PUBLICATIONS: The Komiks Interlude • The Rex Book Store and its sister firm, the Rex Printing Co., Inc. have been wholly devoted to publishing and printing textbooks and other educational materials until 1978 • Starting with Rex Komiks and AstroKomiks in 1978, Rex Publications soon put up three more titles, namely: LahatTapusanKomiks, Gem Komiks and Pinoy Marvel Komiks in mid-1979. Business exigencies dictated the publication of another five titles and thus were born Honey, Pag-ibig, Relax, Darling and Luv Komiks.

  8. ROMANCING THE MEDIA • Tagalog romance novels • Adapted into film and television

  9. CONTENT-on-DEMAND Text greetings from the idolized characters, info text on the twists and turns of the plots, memorable quotes from dialogues, video clips, wallpapers, themes and even ring tones

  10. With the One Source Multi Use, the possibilities do seem endless.

  11. Thank you very much!

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