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Intro to Typography COM 460 Fall 2010

Intro to Typography COM 460 Fall 2010. Importance of type. Functions of type. We use type to…. Learn information (textbooks) Help us navigate (maps) Create visual identities (logos) Get people’s attention (headlines) Express emotion!. Type takes up space. Type takes up space. JOHN

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Intro to Typography COM 460 Fall 2010

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  1. Intro to TypographyCOM 460Fall 2010

  2. Importance of type

  3. Functions of type

  4. We use type to… • Learn information (textbooks) • Help us navigate (maps) • Create visual identities (logos) • Get people’s attention (headlines) • Express emotion!

  5. Type takes up space

  6. Type takes up space JOHN John john JOHN john

  7. Anatomy

  8. Working with text

  9. Kerning

  10. Tracking

  11. Line spacing (a.k.a. “leading”)

  12. Font families

  13. Type crimes

  14. Types of type

  15. Categories of Type

  16. A few good fonts

  17. Lettermarks

  18. Paul Rand’s Logos

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