1 / 16

The Clipper Experience

The Clipper Experience. Group #4 Vince Altiero Vanessa Iacobucci Charlotte Mas Jennifer Riegle. The Project. Recruit students to attend a Clipper’s game Record their reactions and ask in-depth questions. Demographics. Steven and Ashley— seniors at Fort Hayes Metropolitan Ed Center

rina-guthrie
Download Presentation

The Clipper Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Clipper Experience Group #4 Vince Altiero Vanessa Iacobucci Charlotte Mas Jennifer Riegle

  2. The Project • Recruit students to attend a Clipper’s game • Record their reactions and ask in-depth questions

  3. Demographics • Steven and Ashley— seniors at Fort Hayes Metropolitan Ed Center • Adam—senior at Grove City High School • Laura and Megan—seniors at Bishop Watterson High School • Group of students—Bishop Watterson High School

  4. Clipper’s Personnel • Helen—souvenir merchant, employed with the Clippers for 16 years • Mike—event manager, employed with the Clippers for 2 months

  5. Attending a Clippers Game • Majority of the students interviewed had attended a Clippers game before • Most of the students attend at least two games each year • Number one selling item of merchandise are cowbells • Huge hit with teenagers

  6. Expectations • Everyone was surprised by the amount of people in attendance at the game • There were long concession lines • Availability of seating was limited • Parking became more complicated as size of crowd increased

  7. Music at the Game • Most of the students enjoyed the music that is played during the games • “The music makes you want to dance” • Some thought it was funny and corny

  8. Concessions • Students usually buy something to eat at the concession stand • Favorites: • HOTDOGS!! • Nachos • Cotton candy • Pop

  9. Lasting Impressions • “Love it” • “Good times” • Overall “fun and exciting” • “Enjoyable” • Like hanging out with friends • Clipper game better than Reds game

  10. Insight #1 The success of the team is important • A good team was found to be an important aspect of the fan experience • A better team was thought to be more fun to watch

  11. Insight #2 Games are an outlet • Like attending Clipper games because it is exciting and fun • Typically attend games with family members • Clipper games are a fun place to “hang out” with friends • Games are a way to have fun and get involved

  12. Insight #3 Late Arrival = Less Satisfaction • Teenagers who arrived to the game late received the worst seats • As a result, they felt they had fewer opportunities to receive promotional items • They felt less included in the game experience

  13. Insight #4 What do they actually do at the games? • Showed a mixture of activities: • More interested in socializing • Just hanging out with friends • Getting involved in Clippers activities—when there’s a reason • Cheering for the team • Dancing to the music

  14. Insight #5 Who do they go to the games with? • Clippers games are seen as a family activity • Most teenagers surveyed went with friends and family • Who the teenagers went with impacted their enjoyment of the game

  15. Summary • The success of the team is important • Games are an outlet • Late arrival leads to a less than satisfactory experience • Social involvement is key • Who you go to the game with can change your perception of the game

  16. Questions?

More Related