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Date: Thursday 27 January 2011 Time: 15.30-17.00

Corporate Social Responsibility: Lessons from Business Strategies and Higher Education Policies in Brazil. Speaker: Patricia Almeida Ashley, Prince Claus Chair in Development and Equity (ISS/EUR and UFF, Brazil).

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Date: Thursday 27 January 2011 Time: 15.30-17.00

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  1. Corporate Social Responsibility: Lessons from Business Strategies and Higher Education Policies in Brazil Speaker: Patricia Almeida Ashley, Prince Claus Chair in Development and Equity (ISS/EUR and UFF, Brazil) Discussant: Ben Zwinkels, Senior investment officer, Netherlands Development Finance Company (FMO) Date: Thursday 27 January 2011 Time: 15.30-17.00 Place: Room 3A06, Pieter de la Court building, Wassenaarseweg 52, Leiden.

  2. Topics • What do wemeanbycorporate social responsibility? • Brazilian case on CSR • Theexperienceofcollectivelearning in Brazil • WhatlessonscanbelearntfromBrazil? • Howdo wegenerateenablingconditions for corporate social responsibility?

  3. What do we mean by corporate social responsibility?

  4. Notanissue for today´s seminar, but in summary... • Decisionmakingonwhatandhow to do business withrespect to: • Governance • Environment • Fairoperatingpractices • Labourpractices • Humanrights • Consumerissues • Communityinvolvementanddevelopment

  5. OrganizationalPrinciplesandThemesof Social Responsibility - ISO 26000 Guidance Standard Themes Principles Accountability Transparency Ethical behaviour Respect for stakeholders’ interests Respect for the rule of law Respect for international norms of behaviour Respect for human rights

  6. Theexperienceofcollectivelearning in Brazil

  7. Networks ofExperiencesandExchanges

  8. Networks ofExperiencesandExchanges

  9. What lessons can be learnt from Brazil?

  10. SR is notan ‘oneperson’leadership... • Business leaders are necessary, butnotenough • Unethicalcompetition • Pricesattheend are usuallycheaper for the “sociallyirresponsible” products... • Carelessinternational trade regardlessofthehistory (pastand future) ofproducts • Regardlesspublictaxationandotherpublic policies • Professionals, managers, investorsnottrainedanddeveloped to makedecisionsand work towardssociallyresponsible business andeconomy • InstitutionalInvestorsandshareholders´investment policies

  11. Networks of social responsibility Time/Space

  12. How do we generate enabling conditions for corporate social responsibility?

  13. ‘I am, becauseYou are’ – UbuntuAfricanhumanistphilosophy • “It is impossible to know the parts if I do not know the whole. It is impossible to know the whole if I do not know the parts”. Catherine Odora Hoppers – South African Research Chair in Development Education – University of South Africa You Tube video

  14. Rules and Culture of the Game: Hard and Soft Regulations, Policies and Learning Environment

  15. NextSteps: Multi-actor social responsibilities • Notonlycorporateandorganizational social responsibility • Networks ofValueson social responsibility • Networks in Markets: theethicsofcare as expressionofmarketvalueand, thus, risk management considering social, environmentalandeconomicrisksofprojects, organizationsandproducts • Network in Territories as scopes for multi-actorandmultilevelgovernanceofstakeholders´socialresponsibilities

  16. MultilevelEthicalChallengesonValuesof Social Responsibility Level 1 Level 2 Level 3

  17. Multi-actor social responsibility in a territorial scope

  18. GovernanceDevelopmentPhases for MultiactorandMultilevel Social Responsibility in a Territorial Scope

  19. Multi-Actor and Multilevel social responsibility towards Development and Equity Outcomes in Territories Social Quality, Wellbeing + UN MilleniumDevelopmentGoals + UN ReportonHumanDevelopment ... Outcomes in Territorial IndicatorsofDevelopment

  20. Thankyousomuch! Contacts: ashley@iss.nlorecocidades@gmail.com Ecocidades: www.ecocidades.org ISS: www.iss.nl

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