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The Habitat Store

The Habitat Store. First Annual 50% Off Storewide Sale. ON. Whitney Mueller, MBA Ida-Vend Broadcasting, Lewiston, Idaho. Client: The Habitat Store. Event: First Annual 50% off Store-Wide Sale Date: Saturday, May 15 Promotion Period: Monday, May 10 – Friday, May 14. The Habitat Store.

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The Habitat Store

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  1. The Habitat Store First Annual 50% Off Storewide Sale ON Whitney Mueller, MBA Ida-Vend Broadcasting, Lewiston, Idaho

  2. Client: The Habitat Store • Event: First Annual 50% off Store-Wide Sale • Date: Saturday, May 15 • Promotion Period: Monday, May 10 – Friday, May 14 The Habitat Store

  3. Event Promotion • Radio: Advertisements, On-air Appearances, Special Program Sponsorship • “Opinion Please” On-Air Appearance • 8.5 x 11 Flyer distribution • MoneySaver • Press Release to newspaper, TV, radio, and Campus news • Social Media mentions on Facebook/Twitter • Website The Habitat Store

  4. Radio Marketing • KRLC Audience • “Call-in Classifieds” Schedule • :30 second Spots • “Opinion Please” Appearance – May 5 • Teaser • Pepsi Patrol Sponsorship • Flyer Distribution and 2-day targeted Promotion The Habitat Store

  5. Press Release • A simple press release resulted in: • Additional coverage on radio news • 1:30 feature during the KLEW 5p and 6p news • Mentioned in the Lewiston Tribune The Habitat Store

  6. Results • Investment: $500/month schedule + $100 2-day Pepsi Patrol sponsorship • Sale Day: $9,000 in sales 300 transactions (actual: $18,000 inventory) • Normal Saturday: $1,500 in sales 70 transactions The Habitat Store

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