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Reach the Citizen Consumer, Better Business. Greater Good.

Reach the Citizen Consumer, Better Business. Greater Good. CLIENT LOGO HERE STATION LOGO HERE. Cause Related Marketing Evolution . Cause Consumers - Saturated, Not Satiated 83% of Americans wish more of the products and retailers they use would support causes.

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Reach the Citizen Consumer, Better Business. Greater Good.

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  1. Reach the Citizen Consumer, Better Business. Greater Good. CLIENT LOGO HERE STATION LOGO HERE

  2. Cause Related Marketing Evolution Cause Consumers - Saturated, Not Satiated 83% of Americans wish more of the products and retailers they use would support causes. Source: 2010 Cone Cause Evolution Study

  3. Cause Related Marketing Evolution The rise of the “citizen consumer” Americans are seeking deeper involvement in social issues and expect brands and companies to provide various means of engagement Source: 2010 Edelman Good Purpose Global Study

  4. Cause Related Marketing Benefits Your Company Differentiate your product or service in today’s crowded cause marketplace. Enhance your company/brand credibility by aligning with an organization that garners favorable name recognition to: • Increase sales/market share • Improve corporate/business image

  5. Cause Related Marketing Benefits Your Company Brand Differentiation • More than ever, aligning with a cause is translating into purchasing. • 41% of Americans say they have bought a product because it was associated with a cause or issue in the last year. Source: 2010 Cone Cause Evolution Study

  6. Cause Related Marketing Benefits Your Company Cause Branding By Industry Cause branding is no longer relegated to a single industry. Consumers are looking beyond the usual suspects (the products on store shelves; those with a recognized environmental footprint) and holding all industries accountable. Source: 2010 Cone Cause Evolution Study

  7. Cause Related Marketing Benefits Your Company 72% of consumers are more likely to give their business to a company that has fair prices and supports good causes than to a company that provides deep discounts but does not contribute to good causes Source: 2010 Edelman Good Purpose Global Study

  8. Cause Related Marketing Benefits Your Company • Over half of consumers are willing to pay more for a product that donates a portion of its profits to a good cause. • 53% of Millennials would help promote a social responsible brand by promoting it on Facebook or Twitter Source: 2010 Edelman Good Purpose Global Study

  9. Consumer Behavior Relating to Cause Marketing Source: 2010 Cone Cause Evolution Study

  10. Consumer Expectations Increasing 77% of consumers think companies should address the issue of health and disease • Preventing drug and alcohol abuse impacts: • Healthcare costs • Crime • Education • Environment Source: 2010 Cone Cause Evolution Study

  11. Our Approach to Cause Related Marketing A client message of support paired with a Partnership PSA and backed by your station’s targeted reach is the most effective way to educate parents and kids about our nation’s #1 health problem Jones, Inc. is committed to a drug-free community. Visit www.drugfree.org today to learn how to talk to your kids about the dangers of drugs

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