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Georgia Tech February 4, 2003. Go Dawgs !!!. “ Our Mission is to be the Reseller’s Preferred Source of Business Products and Services through Leadership in Operational Excellence, Customer Support, and Integrity”. S.P.Richards Sales Results. 2001 $1,379,859,000 + 3.2%
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Georgia Tech February 4, 2003
“Our Mission is to be the Reseller’sPreferred Source of Business Products and Servicesthrough Leadership inOperational Excellence,Customer Support,and Integrity”
S.P.Richards Sales Results • 2001 $1,379,859,000 + 3.2% • 2000 $1,336,500,000 +10.5% • 1999 $1,218,367,000 + 9.0% • 1998 $1,122,000,000 + 3.4% • 1997 $1,081,000,000 + 4.4% • 1996 $1,035,000,000 + 9.2% • 1995 $ 948,000,000 +11.9%
S.P.Richards History • Established in 1848 • Over 150 years of experience in the Office Products Industry • Oldest continuouslyoperating business in Atlanta, Georgia • Purchased by Genuine Parts Company in 1975
GPC Overview Sales Results 1995-2000 7,981,687,000 8,369,857,000 8,220,668,000 6,614,032,000 5,720,474,000 6,005,245,000 5,261,904,000
GPC Overview • Automotive Parts Group ( NAPA ) • Industrial Parts Group ( Motion Industries ) • Office Products Group ( S.P.Richards Co. ) • Electrical/Electronic Materials Group ( EIS ) • Common to all divisions is expertise in warehousing and distribution 2001 Sales
GPC Overview • NAPA - Automotive Parts Group • Motion Industries - Industrial Parts Group • S.P.Richards - Office Products Group • EIS - Electrical/Electronic Materials Group 2001 Operating Profit
S. P. Richards Competitive Overview • National wholesaler - United Stationers • Regional wholesalers • Computer supplies wholesalers • Furniture wholesalers
How Our Customers Compete • Mega Dealers ( Office Depot, Corporate Express ) • National scope ( National contracts ) • Next day delivery • Purchasing control • Low price • Independent Reseller • High service • Next day ( or same day ) delivery • Internet Reseller • Ease of ordering • Quick delivery
How Our Customers Use Us • Items resellers don’t stock • The smaller the reseller, the fewer items they stock • Economic decision • Expand selection • Their catalog • Our catalog • Backup during transitions ( new catalogs ) • Backup for temporary out-of-stocks • Can be huge volume • Impossible to forecast
How Our Customers Use Us • Business relationship with S. P. Richards and United • No such thing as a backorder • Missed order is lost business • Most orders are for pre-sold merchandise • End user order to our customer • Item they don’t have • Wrap & Label • Consumer packaging • To: End User • From: Office Depot • Approximately 77% of our orders
- Charlotte - Atlanta
Trends Favoring Wholesale Distribution • Inventory reduction • Traditional resellers • Stockless resellers • Total Fulfillment • E-commerce • “Pure Play” Internet resellers ( No“Bricks or Mortar” ) • Resellers expanding beyond their geographic reach • Nationwide drop shipping • Niche specialists seeking to provide a complete business product offering
S.P.Richards Strengths • 36 full stocking Distribution Centers • 2 Furniture DC’s • 3 Horizon USA ( Data Supplies ) DC’s • Broad inventory offering • 22,336 catalogued items featured at every DC. • Over 30,000 total items in inventory • 1% - 2% list price advantage over our major competitor • Best service • Fastest delivery • Highest service levels • Fewest errors • Lowest cost structure
S.P.Richards Competitive Advantage • Intense focus on our customers • Highly personalized service • Flexible - Do anything they need us to do to further their business • Physical delivery • Information Systems • Best customer relationships in the industry “Every customer is our only customer”
S.P.Richards Competitive Advantage “At S. P. Richards,We make money the old fashioned way”… Manually
Disclaimers • The information presented here represent the views of the presenter, not necessarily that of S. P. Richards Company • You can’t improve without looking at your weaknesses • “… it has been said that democracy is the worst form of Government except all those other forms that have been tried from time to time.” - Winston Churchill • S. P. Richards might look like a poor distributor, except in comparison to all the others.
S.P. Richards Logistics Challenges • Rapid Delivery • Business began as same day order picking, next day delivery • S. P. Richards moved the industry to “same night” deliveries 20 years ago • Everyone wanted the first AM delivery • Allowed resellers to deliver earlier to their customers • Deliver more rapidly than the competition • Unattended; key access • All customers have merchandise at the start of the next business day • Required reduced cycle times for S. P. Richards
S.P. Richards Logistics Challenges • Rapid Delivery • No pre-planning of orders • “Real-time” • Constantly adjusting • Difficult to plan quantity and timing of labor • Statistically based • Tuesday, Wednesday, Thursday are heaviest shipping days • Housekeeping Monday and Friday • Managing overtime a challenge • Adjust and stagger starting times as appropriate • Part time labor a huge plus where available • Continuous manual expediting • More flexible than systems driven prioritization
S.P. Richards Logistics Challenges • Rapid Delivery - Examples: • Corporate Express - Whippany, NJ • Shipped from: Moorestown, NJ • Order cutoff: 6:30 PM • Truck departs: 7:00 PM • Delivery: 8:00 PM • Staples - Ontario, CA • Shipped from: Mira Loma,CA • Order cutoff: 5:00 PM • Truck departs: 5:45 PM • Delivery: 6:00 PM
S.P. Richards Logistics Challenges • Rapid Delivery - Examples: • Lindy Office Products - Los Angeles, CA • Shipped from: Mira Loma,CA • Order cutoff: 6:00 PM • Truck departs: 8:00 PM • Delivery: 9:00 PM • Independence - Cleveland, OH • Shipped from: Pittsburgh, PA • Order cutoff: 6:00 PM • Truck departs: 7:00 PM • Delivery: 11:30 PM
S.P. Richards Logistics Challenges • Rapid Delivery • WMS Implications • Order prioritization is paramount • Multiple picking zones • Different travel times through system • Order completion needs to be prioritized, not order initiation • How do you maintain the same degree of responsiveness with an automated system that you had with a manual one? • Accuracy vs. Cycle time
S.P. Richards Logistics Challenges • Stockless Fulfillment • USA Express • EDI transmissions • 70% of orders • Another 15% remotely entered by our customers • Real-time acknowledgement • Auto-routing by zip code • Out-of-stocks routed to alternate facilities • Wrap and Label • Order up until 3:00 PM, UPS shipment same day • Order tracking
S.P. Richards Logistics Challenges • Stockless Fulfillment • USA Express • Can ship to 96% of the US population next-day UPS ground • Still a small percentage of the overall business • All 36 Distribution Centers must be small package experts • Enforcing consistency a challenge • Premium on high order fill rate from one DC • Minimizes number of boxes • Consistent delivery times • Developed a system that allows customer to prioritize: • Quickest shipping • Fewest packages • Automated with the EDI transmission
S.P. Richards Logistics Challenges • Service Levels • Don’t get a second chance - order lost if out of stock • Demand often not statistical • “Random hits” • Different DC’s • Different items • Different times • Communications important • Learn more about customer’s business • Collaborative inventory management?
S.P. Richards Logistics Challenges “Forecasts are always wrong, and planners are always surprised” - George Plossl
S.P. Richards Logistics Challenges • FIFO • LIFO • FISH
S.P. Richards Logistics Challenges • Service Levels • Developed SPRinter network • Same night service from other DC’s • Raises fill rates 1% to 2% to customers • Wrap and Label • Efficient merging for resellers • Creates extra box(es) for consumers
S.P. Richards Logistics Challenges • What I didn’t mention • Transportation • Most deliveries on our private fleet • Every stop every night