Google BERT: What Is It And Should It Change Your Approach To SEO
Google makes a big update to its core algorithm. In October, it was the introduction of BERT. Well, according to Google, BERT is their biggest update in five years and it impacts one in ten search queries. BERT stands for Bidirectional Encoder Representations from Transformers. While this sounds complex, all we need to know is that itu2019s Google way to better understand the finer details of the natural language that we use. If you think about it, it makes a lot of sense. Google now uses artificial intelligence in an attempt to work out when a user is satisfied or not. Keyword intent matching is fast becoming one of the most important aspects of modern SEO. Now, with the introduction of artificial intelligence through Hummingbird, RankBrain and now BERT, itu2019s clear to see Google is doubling down in providing the best user experience to its users. Need help growing your audience and engaging your leads? It may be time to partner with a SEO company Arvada, Denver that understands the needs and challenges of small businesses. To know more please visit here https://advdms.com/seo-services-in-arvada-denver/
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