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Google makes a big update to its core algorithm. In October, it was the introduction of BERT. Well, according to Google, BERT is their biggest update in five years and it impacts one in ten search queries. BERT stands for Bidirectional Encoder Representations from Transformers. While this sounds complex, all we need to know is that itu2019s Google way to better understand the finer details of the natural language that we use. If you think about it, it makes a lot of sense. Google now uses artificial intelligence in an attempt to work out when a user is satisfied or not. Keyword intent matching is fast becoming one of the most important aspects of modern SEO. Now, with the introduction of artificial intelligence through Hummingbird, RankBrain and now BERT, itu2019s clear to see Google is doubling down in providing the best user experience to its users. Need help growing your audience and engaging your leads? It may be time to partner with a SEO company Arvada, Denver that understands the needs and challenges of small businesses. To know more please visit here https://advdms.com/seo-services-in-arvada-denver/
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GOOGLE BERT: WHAT IS IT AND SHOULD IT CHANGE YOUR APPROACH TO SEO> Representations from Transformers. While this sounds complex, all we need to know is that it’s Google’s way to better understand the finer details of the natural language that we use. If you think about it, it makes a lot of sense. Google now uses artificial intelligence in an attempt to work out when a user is satisfied or not. Keyword intent matching is fast becoming one of the most important aspects of modern SEO. Now, with the introduction of artificial intelligence through Hummingbird, RankBrain and now BERT, it’s clear to see Google is doubling down in providing the best user experience to its users. Need help growing your audience and engaging your leads? It may be time to partner with a that understands the needs and challenges of small businesses. Google makes a big update to its core algorithm. In October, it was the introduction of BERT. Well, according to Google, BERT is their biggest update in five years and it impacts one in ten search queries. BERT stands for Bidirectional Encoder SEO company Arvada, Denver How Does Google BERT work? In the past, Google hasn’t always been great at understanding complex or conversational searches. So, through machine learning and natural language processing, BERT processes the full context of a word from a query. It then reviews the words that come before and after it, rather than just focusing on each word at a time. From Keyword Matching to Keyword Intent Matching Now, deciding what makes quality and relevant content is something Google has been focusing on for a while. Before this, Google’s scoring of whether a page was deemed relevant or not, was largely related to how well it had been keyword optimized. > Should You Change Your Approach to SEO? Probably not. Google has been saying, for what seems like an eternity, “focus on the user and all else will follow”. Google’s philosophy hasn’t changed, but with the advancements in artificial intelligence, Google is now getting better at understanding what the user wants and is working harder to identify the user’s intent behind many more keywords. Source: digitalmarketinginstitute.com
