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How to write an effective content that converts?

This ppt will enlighten reader on how to how to write an effective content that converts. For more insight on content writing click here: https://www.henryharvin.com/blog/category/content-writing/

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How to write an effective content that converts?

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  1. How to write an effective content that converts? By Henry Harvin

  2. Introduction  Content that excites and engages your reader with the right tone is said to be the best content ever. Writing is not only about punctuation, grammar, misspells, and other issues. Of course, these are the building blocks on which you create your content, whether it is digital Or offline.  This PPT aims to provide vital information on how to write effective content that converts. By following this step-by-step guide on content writing tips will improve visual content marketing. Also, you can breathe new life into your writing and check off your task in no time.Let’s begin with the content writing tips to improve visual content marketing

  3. Tip 1: The AIDA Concept AIDAis the acronym of Attention, Interest, Desire, and Actionwhich is basis Concept of Content writing. Attention: Get the audience to rely on you. Online, there are a lot of distractions, so keeping their undivided attention is crucial.  Interest: You don’t have a long time to get your guests involved in what you have to say, so get to the important topics fast. Desire: Remind your clients why they should only opt for your services. Are your services going to make their lives smoother, more fun, safer? Action: By asking them exactly what to do next, close the deal for your client

  4. Tip 2: Making Your Content an expert material Think of the concerns people would have when you compose content for category pages when they look at that segment. Offer answers on which items could be better tailored to their needs or which subcategory may help them further narrow their search. The aim here is to give them the information they need on the website they are reading so that a data hunt does not disrupt the shopping experience of the consumer.

  5. Tip 3: The LIFT Model

  6. Tip 3: The LIFT Model The LIFT model for content marketing has been invented by widerfunnelis basically optimizing your content copy, as you would do for a landing page. Following are the key factors involved in the LIFT model: Value Proposition: Think about what is the value proposition that communicates to users, and what is special about your proposal relative to your competitors. Relevance: How important is the user’s messaged and content? Does it fulfill their standards and how does it contribute to the root of traffic or the person of their buyer?  Clarity: How transparent is the value proposition, how can you articulate a single persuasive argument, what are the next moves, have a clear visual hierarchy and call-to-action

  7. Tip 3: The LIFT Model Anxiety: How do you alleviate anxiety at critical phases of the user quest? View security seals as necessary, just ask for needed details, put non-mandatory fields on a welcome page, and use plain English to outline your privacy policy. Distraction: How do you prioritize data in order to eliminate obstacles? Avoid complicated contexts, have a single convincing CTA and prevent overloading users with unnecessary content and complicated graphics. Urgency: How can you build a sense of urgency for consumers now rather than later to take action? Do you use an addiction to shortages and failure to create an emergency? Create a sense of shortage by showing stock levels and display end dates for promotions.

  8. Tip 4: Do not Pitch them, Rather give advice No one would believe what you say if the whole content flow is promotional. “But if 90% of the content flow is instructional, insightful, and relevant to solving the readers’ issues, those readers are much more likely to trust you when you say, “Yeah, and, truly, this product we’ve created makes this whole thing very easy.

  9. Tip 5:Empower your Content with power words The best way that your headlines click rate increase is to integrate power words in it. Some examples of power words are:

  10. Conclusion Along with the above tips, optimize your content in a better SEO and SMO way. The content marketing tips that are mentioned above will qualify your content to the market and convert your readers to clients. So, start your writing today. Start involving in the process of getting noticed by your customers. Happy writing!.

  11. Also check out the following links 5 Best Content Writing Courses In 2020 Different Types of Writing Styles and Examples Five Steps To Build A Career In Technical Writing Top 10 Creative Writing Courses in UK

  12. Thank you

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