1 / 3

3 B2B Market Research Trends That Could Shape 2022

Before you approach a market research company for qualitative data analysis, let us take a look at some of the major trends that could impact B2B market research in 2022. Read on: https://www.unimrkt.com/blog/3-b2b-market-research-trends-that-could-shape-2022.php

riyasingh90142
Download Presentation

3 B2B Market Research Trends That Could Shape 2022

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3 B2B Market Research Trends That Could Shape2022 The worldhasseen significantdisruptionssincethelaterpartof2019.The COVID-19pandemicledtosignificant changesincustomerbehaviorand preferences.Ultimately,mostbrandshavecome to appreciatetheneed to keepontopofever-changingconsumerbehaviorfollowingayearof tremendousupheaval.Thesechanges havebroughttechnology-drivenmarket researchpracticestotheforefront.Tobetterhandlethediversityof populationsand keep upwiththeconstantlychanging,multi-dimensional society,brandsneedtoadapttothenewmarketresearchtrends.Overthe lastfewyears,researchhasevolvedawayfrommerelydefiningfundamental featuresoftheaverageconsumer;suchas age,wealth,socialclass,and gender.Today,it ismoreconcernedaboutcreatinguniquelyrelevantinsights in termsof consumers’ individualism.Hyper-segmentationwillbecome increasinglyimportantin 2022.Beforeyouapproachamarketresearch companyforqualitativedataanalysis,letustakealookatsomeofthemajor trendsthatcouldimpactB2B marketresearch in 2022. 1.Customer Experience Research WillGetMoreComplex Gonearethedayswhensurveysweretheonlywayto measurecustomer satisfaction.In2022,weshouldexpectprimarymarketresearchtogetmore complicated.Ofcourse,surveyswill alwaysplayapivotalrole inmarket research.Afterall,periodicsurveyshelpresearchersto measure performance,gatherpost-purchasefeedback,andbuildadatacache. However,it isnolongertheonlyalternative forgainingvaluablecustomer feedback.Marketresearchanalysisprogramswillbecomesignificantly broaderinscopein2022.Executiveswillbemoreinterestedinintegrating customerfeedback inameaningfulandprofitablewaythatallowsfor immediatecustomerconnectionsandissueresolutionratherthanjustdata collection.

  2. 2.DataCollectionWillBecomeMoreCrucial • Let’sbehonest!Dataisthe newoil.Althoughmorecompaniesarecomingup withnew datacollectionpractices,asignificantshift maybenoticedin2022. Whiledatacollectionwillremainthenorm,amerecollectionofnumberswon’t • helpanybetter.Manyfirms'customerexperienceandmarketresearch departmentsareexpected to evolveastheyhaveamassedanumberof potentiallyusefuldatasetsthataresimplywaiting to beused.Thesedatasets include: • Customerhabits • Transactionbehavior • Customerattitudes • Purchasepreferences • Digitalactionsbased on third-partydata • Customer NetPromoter Score (NPS) • CustomerSatisfactionScore(CSAT) • WeexpectCX departmentsand marketresearchersto transition fromdata consumersto datacontributors,sharingcrucialcustomerexperiencesalong theirjourney.Itwouldlay anew pathforquantitativemarketresearch. Toadd newavenuestoyourdataexplorationprocess,considerpartneringwithan experiencedmarketresearchcompanythathasaproventrackrecord. • 3. EvenB2BClientsWillSeekB2C-likeExperiences • People have become more smartphone-dependent than before 2019. It’s impossible to imagine a world where we don’t have phones in our hands. Moreover,withcompanieslikeNetflix,Facebook,Twitter,andAmazon • providingmorepersonalizedexperiencestotheir users,peoplehavestarted expectingsimilarUX fromB2Bportals.Asitstands,B2Bcustomerswantthe same experiencesasB2C customers.Thisincludes:

  3. Quickservice • Fast productpurchases • Unmatched digitalmaterial,and • Promptcustomercare • FutureB2Bbuyerswillanticipatemoreopen,connected,intuitive,andfast purchasingexperiences.Companiesthatcan providesuchexperienceswill be thewinners. FinalWord Whilenoone cantellwhatthefutureof B2Bmarketresearchholds,we do knowthattechnologywill continuetobring newmethodologiesto action. Businesseshavebegunto recognizetherelevanceofpaidmarketresearch, andtostayaheadofyourcompetition,itisimperativetoconnectwiththebest marketresearchcompaniesin yoursector.Ifyouarelookingforamarket research companythatcanhelptransformhowyouconductbusinesswhether throughmarketresearchanalysis,qualitativedataanalysis,orquantitative marketresearch,yoursearchendsatUnimrkt Research.Weareoneofthe bestb2bmarketresearchcompanies,having conducted multi-industry researchacross90countries,spanningfourcontinents,namelyAmerica, Europe,Asia Pacific,andAfrica. To discussyourrequirementsorhearmoreabouthowourmarketresearch companycanworkasanextensionofyourorganization,call+91-124-424- 5210oremailsales@unimrkt.com.Youmayalsofilloutourcontactform,and wewillgetbackto youattheearliest.

More Related