1 / 4

The Secret Sauce Behind Effective CATI Surveys

In todayu2019s hyper-competitive business world, organizations need critical information about their industries, markets, and the overall business landscape, in order to stay ahead of their competitors. <br>https://www.unimrkt.com/blog/the-secret-sauce-behind-effective-cati-surveys.php<br>

riyasingh90142
Download Presentation

The Secret Sauce Behind Effective CATI Surveys

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Secret Sauce BehindEffectiveCATI Surveys Intoday’shyper-competitivebusinessworld,organizationsneedcritical information abouttheirindustries,markets,andtheoverallbusiness landscape,in orderto stayaheadoftheircompetitors.When itcomes to gettingaccessto valuabledata,marketresearchisindispensable.Data collectionhasbecomemoreaccessibleandefficientthanitwasafew decadesago,thankstotheavailabilityofnumeroustechnologies,includingAI andcomputerizedlearningmethods.Amongthe manysurveymethodsthat exist,theonethatmostleadingquantitative marketresearch companiesconductisCATI orComputer-AssistedTelephoneInterviewing.In thisblog,wewilldiscusseverythingyouneedtoknowabouttheCATIsurvey methodsothatyou can decide ifit'stherightoptionfor you.

  2. What areCATISurveys? • Quantitativemarket researchcompaniesregardCATI surveysasoneofthe mosteffectivemethodsforconductingmarketresearch.Intermsof its deployment,CATI integratesfourelementsto collectdata: • Computersoftware • Ascript • Aninterviewer • Participants • The interviewerusesakeyboard to manuallyrecord theinterviewee's responseswhileadhering toacomputer-generated script.Similarto online surveys,in CATI surveys,repliesareinstantlyentered into thesurvey database,reducingthechanceofhumanerrorandstreamliningthe managementofthecollecteddata.Fordecadesnow,theCATI approachhas playedaninstrumentalroleinimprovingtheeffectivenessoftelephone surveys,bygeneratingaccurate,reliable,andreplicable data. • BenefitsofCATISurveys • Overtheyears,CATI surveyshaveprovedtobeamoreefficient,seamless, and effectivesystemascomparedto traditionalvoicecallmethods,whichuse apen-and-paperapproach toassesssurveyquestionsandrecordresponses. Thanks to theCATI framework,quantitativeresearchcompaniescanfocus more onthe actualinterviewratherthanextraneoustaskslike surveyrouting. HerearesomeofthemajorbenefitsofusingtheCATI surveyresearch method: • Itis costand time effective • Assures good qualitydata generation • Enablesquickdataprocessingandmanagement • Enableswide geographicaccess

  3. FactorsthatInfluencetheSuccessofCATISurveys HerearethethreeessentialfactorsthatinfluencethesuccessofCATI surveys: Well-draftedQuestionnaires Appropriatequestionsarecrucialforobtainingtrustworthyinsights.ACATI surveyquestionnaire isgenerallyunambiguousandsimple.Insteadof creatingall-inclusivequeriesthatcovereverypossibletopic,theCATI frameworkaimsto splitthequestion intoitssubcomponents.The advantage ofhaving awell-writtenquestionnaire isthatitgivesrespondentsthe opportunityto respondhonestly. TrainedInterviewers The levelofaccuracyofyoursurveyresultsdependsonthecompetencyand experienceoftheCATI interviewer.Likeallsurveys,itispossiblefor respondentstonotbeabletograspthequestionsorloseconcentrationduring theCATI surveyprocess.Atrainedinterviewercanlistentotherespondents’ voicepatternsanddetectwhethertheytrulycomprehendthequestionsand areactuallypayingattention to whatisbeingasked. Specializedtools Themarketresearchscenearoundtheworldhasbeensignificantlyimpacted bythe coronavirus pandemic.Astheworldwaslockeddown,itbecame necessaryforbusinessestoswitchtoawork-from-homemodel,whichmadeit difficultfororganizationsto conductsurveysandgatherdata.Thisiswhere specializedsurveytoolsprovedtobeablessing.Today,remoteinterviewing isacrucialelementforthesuccessofanysurveyprogram.Thanks tothe availabilityofcloud-basedsystems,organizationscanadminister,gather,and monitorallaspectsoftheirresearchprogram’sprogressonasingleplatform. With anexperiencedmarketresearch companybyyourside,youcanrest assured aboutthequalityofthe surveytoolsused.

  4. Finalword CATI surveysbenefityourcompanybydetectingcustomersentimentsand marketdemography,enablingyourbusinesstomakeinformeddecisions. To getthebestresultsoutofyourCATIsurveyprogram,itiscrucialtoworkwith anexperiencedquantitativeresearchfirm.Workingwith leadingmarket researchcompaniesin Indiawithprovenexpertisecantakeyourmarket researchendeavorstothenextlevel.Yoursearchforthebestquantitative marketresearchcompaniesendshere.UnimrktResearch isoneofthetop marketresearchcompaniesinIndiathathaveimmenseexperienceoperating in differentindustries,acrossdifferentcontinents,and in avarietyof languages.Tolearnaboutourqualitative andquantitativemarketresearch services,call+91-124-424-5210,emailsales@unimrkt.comorfillout our contactform.

More Related