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Types of Qualitative Research Methods for Mining Data from Social Media

With over 4.5 billion active users globally, social media continues on a phenomenal growth trajectory. Apart from being interactive platforms, social media has a lot more to offer for businesses looking to capture vital customer insights.

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Types of Qualitative Research Methods for Mining Data from Social Media

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  1. TypesofQualitative ResearchMethodsfor Mining Data from SocialMedia With over4.5billion active usersglobally,socialmediacontinuesona phenomenalgrowthtrajectory.Apartfrombeinginteractiveplatforms,social mediahasalotmore toofferforbusinesseslooking tocapturevitalcustomer insights.Giventhehighly-targetedlevelsofuser-friendlyexperiencesocial mediaplatformsoffer, theycanbea greatdatamine forbusinesseslooking to collectpublicpreferencesand open-endedfeedback.Thisrequiresmarket researchersto deployablendofdifferenttypesofqualitativeresearch methods.Continuereadingaswediscussthedifferent typesofqualitative research methodsformining datafromsocialmedia. Whychoosesocial media?

  2. As mentioned before, social media is an ideal place to study public opinion. Thecommentingfeatureonposts,replyingfeatureonstories,andchatboxes settheperfectbaseforresearcherstogatherexperiencesandfeedbackfrom competitors’ customers,whichcanhelpbusinesses tooptimizetheirservices orproductsto maximizeprofits.Comparedto otherdata-gathering toolssuch assurveysandquestionnaires,socialmediaplatformsprovide quick, extensive,andtargetedinsights.Conductingdescriptivequalitative research on socialmediaplatformsrequiresdeployingtherightmethodologiessuitable forbusinesses,dependingonthefollowerbaseandengagementrates.Thisis where itisadvisable toleveragemarketresearch services toacquire actionable insightsforbusinessgrowth. • DifferentTypes ofMarketResearchMethods forSocial Media • As mentioned earlier, conducting qualitative market research on social media requires comprehensive knowledge to determine where to deploy which tools and methods.Theseinclude: • Conductingpolls:Forbigbusinesseswithhundredsofthousandsof followers,conductingsimplepollscanbebeneficial,however,small businessesorstartupswithfewerfollowers,hosting storypollscanbe misleading due tolow engagementrates. • Asking questions or MCQs: Asking questions or MCQs in social media feeds provides descriptive answers that reveal customers’ emotions and thoughtsaboutatopic,service,product,orissue. • SocialListening:Organizingsocial listeninggroupssuchas‘TwitterSpaces’ helpspeopleactivelyengage andsharethoughtsand opinionsaboutan industry,brand,product,orservice. • MethodologiesChannel-wise • Owing to theiruniquefeatures,differentsocialmediachannelsrequire differentmarketresearchmethodologies totargetpeopleofallagegroups, professions,anddemographics.Let’stakealookatsomeofthem: • Instagram

  3. Withover 1.2billionactiveusers in2021,Instagramisoneofthemost popularsocialmediaplatformsforbothentertainmentandexpanding businesses.Whenitcomes to gatheringqualitativeinsightsonInstagram, having arobustengagementisadecisiveprerequisiteforassessingpublic opinions.Hostingpollsthroughanemojislider,MCQs,andQ&A sessionsare someofthebestwaysto convenientlycollectdescriptiveopinions. Twitter Twitterisamongthetopsocialmediaplatformsthat allowanexchangeof concisemessagesfrequentlythroughauser-friendlyuserinterface. Tocollect insightsonTwitter,organizingSpaces(audio groups in which variouspeople canholddiscussions),andconductingpollsarethebesttoolstoevaluate whatpeoplearethinking;theirpreferences;andwhattheywant. Facebook Facebookisapopularsocialmediaplatformthatallowspeople toconnect. According to arecentstudy,97%ofbusinesses(bothB2C & B2B)alsouse Facebook.ToconductqualitativeresearchonFacebook,researcherscan conductpolls& contestsontheirprofileFeeds andpublishcalls-to- action/engagementposts(askingpeopletoleavecommentsaboutissues such as howtheyfeel.) FinalWord Inahyper-competitiveworldwhereeverybusinessaimstocapturealion’s shareofthemarket,utilizingdifferenttypesofqualitative marketresearch methodscanmakeallthedifference.UnimrktResearch,oneofthebest marketresearchcompanies,isareliablepartnerforbusinesseslooking to capture valuable insights to power decision-making and growth. We deploy different typesofqualitativeresearchmethodsacrossdifferentindustriesfor businessesall overtheworld.Todiscussyourrequirementsorlearnmore aboutavailablemarketresearchservices,call+91-124-424-5210or+91-

  4. 9870-377-557.Youcanalsoemailsales@unimrkt.comorfilloutourcontact form,andwewillrespond attheearliest.

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