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PLAIN JANE MENU

PLAIN JANE MENU. Andy O’Neill. WHAT IS THE PLAIN JANE MENU?. Only plain items Assigned number Discounted price. WHO IS PLAIN JANE?. Simple Neutral. TARGET AUDIENCE. 18-35 Mostly male Eat fast food 9-16 times/month Don’t have to prefer plain food. ORDERING PROCESS. Jane Lane

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PLAIN JANE MENU

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  1. PLAIN JANE MENU Andy O’Neill

  2. WHAT IS THE PLAIN JANE MENU? • Only plain items • Assigned number • Discounted price

  3. WHO IS PLAIN JANE? • Simple • Neutral

  4. TARGET AUDIENCE • 18-35 • Mostly male • Eat fast food 9-16 times/month • Don’t have to prefer plain food

  5. ORDERING PROCESS • Jane Lane • Choose menu item • Say name of item • Pay less money • Get out faster

  6. BENEFIT OF NEW MENU • Faster • Cheaper • Plainer

  7. IN-STORE MARKETING WRAPPER STANDING SIGN

  8. GUERILLA MARKETING

  9. MAGAZINE

  10. MAGAZINE

  11. TEXTBOOK & NEWSPAPER

  12. QUESTIONS

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