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GROWING HOCKEY

GROWING HOCKEY. USA Hockey Membership Numbers. 347,679 youth players 57,549 total female players Youth players up (+3,041) 49,843 mites (-338) 41,889 mini-mites (+617). Adult Program Growth 16% YTD (110,082 players). Median Youth Association Numbers. 1710 Youth Associations

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GROWING HOCKEY

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  1. GROWING HOCKEY

  2. USA Hockey Membership Numbers • 347,679 youth players • 57,549 total female players • Youth players up (+3,041) • 49,843 mites (-338) • 41,889 mini-mites (+617)

  3. Adult Program Growth 16% YTD (110,082 players)

  4. Median Youth Association Numbers • 1710 Youth Associations • Median Assoc size = 155 players

  5. Ice Sports Industry Survey • 69% of hockey players participated in a Learn To Skate program • 71% said they were ‘very likely’ to recommend hockey to others

  6. Ice Sports Industry Survey (cont.) Only 2% saw any advertisement ‘Have Fun’ was the primary benefit desired by parents

  7. Ice Sports Industry Survey (cont.) ‘Price’ and ‘Time’ were primary barriers to participation 90% play another sport

  8. Ice Hockey is Rated Higher, in Terms of Enjoyment, Than Other Sports

  9. Most Live Close to Their Primary Ice Facility Ice Hockey: 73%

  10. Losing Interest and Time Demands Are the Primary Reasons That Children Discontinued Participation

  11. Many Parents of Former Participants Are Still Likely to Recommend the Sport to Someone Else 71% of parents of current ice hockey participants said they were very likely to recommend the sport.

  12. 4 Step Process To Grow • 1st Step: RECRUIT • 2nd Step: Sample • 3rd Step: Register • 4th Step: RETAIN

  13. Step 1 - Recruiting • Word of mouth • Attend public skating sessions • Display tables at Jr, college or pro games

  14. Step 1 – Recruiting (cont.) • Flyers – schools, LTS, cars @ soccer, baseball, malls, etc • Work with Scouts on badges • Kiosk at mall

  15. National Hockey Weekend Across America

  16. Bring a Buddy (or two) Coupons

  17. Step 2 - Sampling • Puck shoots (anywhere) • Street / Floor hockey (especially @ schools / YMCA’s • Learn to Play programs

  18. Step 3 – Register • Keep cost to minimum • Keep time slot consistent • Require very minimum equipment • Keep it short – not Sept. – Mar.

  19. Step 3 – Register (cont.) • Be organized and prepared! • Be very positive • Give stickers, etc.

  20. Retention Survey • Over 20% of 5 year olds drop-out after their first year • Over 20% of 14 year olds drop-out • Average drop-out rate per year is 7.5% from 5 to 15 years old

  21. Step 4: Retain • Make sure it’s FUN! • Keep cost to a minimum • Educate Parents – what are you teaching & what’s next • Re-enrollment discount

  22. Step 4 - Retain (cont.) • Autograph sessions with local players • Let them play hockey

  23. Can We Increase by 10%?

  24. Let’s Challenge Ourselves!! • 91,732 total Mites / 1710 associations • ~ 54 Mites per Association average • X 10% = only 5 more Mite players than you registered this year!

  25. Why Do All of This? For the kids: • Learn Life Skills • Fitness • Make Friends • FUN!!!

  26. Why Do All of This? For our association / business: • It’s our base • It’s our future • A chance to influential future society • It should be FUN!!!

  27. Questions?

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