SEO Site Clinic: Do your Websites Test Positive for SEO?

1. SEO Site Clinic: Do your Websites Test Positive for SEO? Panelist: Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path Jon Aron, SEO Account Executive – Parallel Path Moderator: Janine Soika, Channel Market Leader – Verio

2. About Verio • Premier web hosting, application hosting and SaaS applications vendor • Financially stable • Part of NTT Communications (world’s largest telecommunications company) • Owns the data centers and IP network • Award-winning services • Highest performance available • 24X7 technical and customer support • Industry leading Service Level Agreements • 100% focused on channel

3. viaVerio Partner Program • Via 1 Partner Model • 15% recurring commission on all customer sales • You do not have to provide monthly billing, technical or customer support (Verio handles) • Via 3 Partner Model • Allows partners to purchase our services at wholesale prices (nearly half retail pricing) • Resell services for a profit to end-customers • You provide monthly billing, technical and customer support to end customers Contact us at www.viaverio.com or 888-224-9346

4. Web 2.0 - 2010  SEO Site Clinic

5. SEO Site ClinicWeb 2.0 - NYC Bryan Boettiger + Founding Partner/VP Operations Jon Aron + SEO Account Executive ✪

6. Parallel Path ⅗ • Analytically-driven online marketing specialists, established 2005 • 16 employees, avg. SEM experience 5-10 years each • Consistently deliver 200% - 300% higher conversion rates than industry average • Located in Boulder, CO

7. Parallel Path Services ⏎ Retargeting/Remarketing Media Buying Local Listing & Local SEO Social Media Consulting Mobile Marketing • Search Engine Optimization • Pay-Per-Click • Landing Page Development • Affiliate Management • Analytics Consulting

8. Parallel Path Clients Business to Consumer Business to Business

9. SEO Site ClinicWeb 2.0 - NYC ✔ Agenda Top Takeaways Overview Example Site Review Audience Site Review Q&A

10. SEO Site ClinicWeb 2.0 - NYC Why SEO? Depending upon the vertical 70-90% of users click on Organic first **comscore reports 92% organic vs 8% Paid

11. SEO Site ClinicWeb 2.0 - NYC ! Give Keywords the Respect they Deserve • Successful SEO Begins with a Sound Strategy • SEO is Web Design/Development • Leverage Tools Like Trends/Insights

12. SEO Site ClinicWeb 2.0 - NYC = Internal Assessment + Market Assessment + Competitive Assessment • What’s Working? • Analytics/Webmaster Tools/CRM • Brochures & Data Sheets • SMEs & Engineers • Focus Groups & Surveys • Mine PPC – Search Query Reports • Understand Buying Phrases • Know Your Competition • Competitor Keywords • Comparison Tools • Intitle Competition • External Link Audit • Ranking Reports KEYWORDS • Analyze Your Market • Research Trends • Industry Websites, Publications, & Directories • Where Does Your Target Market • Go Online? • Growing or Retracting?

13. SEO Site ClinicWeb 2.0 - NYC Win with Video SEO YouTube is 3rd Most Trafficked Site • Video SEO is Much Less Competitive – Easier to Rank! • Distribute Everywhere You Can - YouTube, Social Media Sites & Video Sharing Sites • Create Stand Alone Page for Each Video • Use Term “Video” in Your Optimization • Optimize Video File & Meta Data Properties • Use Video Sitemaps (RSS & MRSS) to Help Engines Find/Index • Offer a Textual Transcript of Video Content • Keep Files in One Video Directory

14. SEO Site ClinicWeb 2.0 - NYC “ ” Sculpting, not just for Artists • Pay Attention to PageRank Distribution • Internal Linking Indicator of Page Importance • Integrate Keywords into Link Text

15. SEO Site ClinicWeb 2.0 - NYC Tread Lightly. Code Matters. • Less Is More • Code-to-Content Ratio • Page Weight/File Size • Embedded CSS, JS, Tables • Parallelize Page Resources • Minify & Compress Files/Images

16. SEO Site ClinicWeb 2.0 - NYC Sample Site Review

17. SEO Site ClinicWeb 2.0 - NYC Site Review - Yeticycles.com

18. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com - Keywords Home Page Title Tag:

19. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Google Cache

20. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Links

21. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Links

22. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Conclusion • All Flash Site w/No Content • Ignored Basic SEO – Title/Meta • Compete Very Well in IBL’s and Domain Age • Missing Great Opportunity to Grow Traffic

23. SEO Site ClinicWeb 2.0 - NYC Drum Roll…..

25. SEO Site ClinicWeb 2.0 - NYC Site Review – CDW.com

26. SEO Site ClinicWeb 2.0 - NYC CDW.com - Keywords Home Page Title Tag: Rank Competition

27. SEO Site ClinicWeb 2.0 - NYC CDW.com – Information Architecture

28. SEO Site ClinicWeb 2.0 - NYC CDW.com – Page Speed/Crawlability • Lots of Excess Code • Embedded Scripting • Tables • Page Weight: 500kB • Code-to-Content Ratio Is Poor • Crawlability is Poor • Heavy Code & Large File Size Hinders Crawling

29. SEO Site ClinicWeb 2.0 - NYC CDW.com – URL’s First Level Second Level Third Level

30. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Duplicate Content

31. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Keyword Density IT Products IT Services

32. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Heading Tags <h1> = 0 <h2> = 0 <h3> = 17 <h4> = 6

33. SEO Site ClinicWeb 2.0 - NYC CDW.com – IP 73 Domains sharing the same IP Address

34. SEO Site ClinicWeb 2.0 - NYC CDW.com – Links • 193,589 external links to this page • 377 links on this page

35. SEO Site ClinicWeb 2.0 - NYC The Verdict…..

37. Contact Information Bryan Boettiger + Founding Partner/VP Operations bryan@parallelpath.com Jon Aron + SEO Account Executive jon@parallelpath.com

38. QUESTIONS? Interested in becoming a viaVerio Partner?Visit our booth (#136) or www.viaverio.com.