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Private Sector Engagement in Improving Access to Fortified Complementary Foods: Moving from the "if" to the &

Private Sector Engagement in Improving Access to Fortified Complementary Foods: Moving from the "if" to the " how”. Outline. Background Methodology Findings Evidence and lessons learned Barriers and challenges Priorities for the next 5-10 years Conclusion . Background.

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Private Sector Engagement in Improving Access to Fortified Complementary Foods: Moving from the "if" to the &

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  1. Private Sector Engagement in Improving Access to Fortified Complementary Foods: Moving from the "if" to the "how”

  2. Outline • Background • Methodology • Findings • Evidence and lessons learned • Barriers and challenges • Priorities for the next 5-10 years • Conclusion

  3. Background • Private sector engagement in nutrition has gained momentum • Programmatic approach to scale up interventions • Ready-to-eat products first choice of mothers -- convenience • Wide availability of unhealthy processed foods • Challenges and barriers have become apparent • Moving from the “if” to the “how”, defining the rules of engagement • Initiatives • Products • Suppliers and delivery landscapes • Donors and global initiatives

  4. Objectives of the study • To review existing evidence and lessons learned from engaging the private sector • To identify challenges and barriers for effective private sector engagement • To identify key priorities for the next 5-10 years to leverage the full potential of private sector engagement

  5. Methodology • Focus: Fortified Complementary Foods (FCF) targeting children 6-24 months • Fortified supplement: micronutrient powder, lipid-based and soy-based nutrient supplement • Fortified blended food (e.g. cereals, porridges) • Three-part study: • Lessons learned from A&T private sector activities • Literature review: 2009-2013 • Interview of key stakeholders and thought leaders • Challenges and barriers and how to overcome them • Priorities for the 5-10 coming years

  6. Findings • Evidence and lessons learned • Challenges and barriers • Key priorities for the next 5-10 years

  7. Evidence and Lessons learned

  8. Evidence and Lessons Learned • Lessons learned from engaging the private sector

  9. Higher income A B NGOs Public Sector Sustainable C Commercial Sector D Subsidized E Lower income Market Segmentation

  10. Evidence and Lessons Learned 7. Design strategies to improve affordability

  11. Findings • Evidence and Lessons • Challenges and barriers • Key priorities for the next 5-10 years

  12. Barriers and challenges

  13. Barriers and challenges (2)

  14. Barriers and challenges (3)

  15. Findings • Evidence and Lessons learned from engaging the private sector • Challenges and barriers for effective private sector engagement • Key priorities for the next 5-10 years

  16. Priorities for the next 5-10 years 1 – Rebuild trust among sectors “The inability to have a debate on the rules of engagement with the private sector is costing children’s lives and wellbeing. And the stand-off is so pointless because the private sector is already incredibly influential” Laurence Haddad Director of the Institute of Development Studies, Sussex “Efforts to realize (the potential of private sector engagement) have been hindered by a scarcity of credible evidence and trust. Both of these issues need substantial attention if the positive potential is to be realized” Gillesbie 2013 The 2013 Lancet Series on Maternal and Child Nutrition

  17. Priorities for the next 5-10 years 1 – Rebuild Trust among sectors • “Whenever the public sector engages with the private sector, the agreements, conduct, profits and impacts on hunger and malnutrition have to be public” • Laurence Haddad, IDS Moving towards Trustworthiness

  18. Priorities for the next 5-10 years 2 - Refine roles and expectations Privatesector Public Sector CSR Quality manufacturing Policy environment (nutrition) Compliance De-risking activities Educated demand Aspirational brands Innovative go-to-market approaches Business environment Market assessments Safety net Products’ R&D Common agenda Shared measurement and shared accountability R&D & Evidence

  19. Priorities for the next 5-10 years 3 - Strengthen nutrition policy environment

  20. Priorities for the next 5-10 years 4- Increase co-investment in building and sharing evidence and market information

  21. Priorities for the next 5-10 years 5 - Improve the business environment Access to affordable working capital Access to talents Tax and legal environment Agriculture value chain - Quality ingredients Infrastructure Ex: Market Place for Nutritious Foods – Kenya & Mozambique

  22. Conclusion • Now at a turning point – need significant investment from all sectors to move forward • Extending the definition of private sector engagement beyond products • Integrating private sector engagement into overall nutrition, health and development strategies “Towards an integrated approach to IYCN that not only protects and promotes breastfeeding but also addresses adequate complementary feeding. Only then will the beneficiaries of our interventions be the world’s children” (J. Badham, JB consultancy).

  23. Thank you!

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