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Source: 2012 CAB Proprietary “Which Screen Every Screen Study”

Major US Multi-Screen Research:. Video Still Not The Primary Function of Usage Smartphones & Tablets. Top Activities: A few times a week or more. A18-49. A18-49. A18-49. Surf the Internet. Text. Surf the Internet. Send emails. Use an ‘app’. Use an ‘app’.

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Source: 2012 CAB Proprietary “Which Screen Every Screen Study”

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  1. Major US Multi-Screen Research: Video Still Not The Primary Function of Usage Smartphones & Tablets Top Activities: A few times a week or more A18-49 A18-49 A18-49 Surf the Internet Text Surf the Internet Send emails Use an ‘app’ Use an ‘app’ Visit social networking sites Surf the Internet Play games Watch video Play games Visit social networking site Play games Visit social networking site Listen to music Listen to music Send emails Send emails Instant messaging Listen to music Download new ‘app’ Download pictures Watch video Watch video Source: 2012 CAB Proprietary “Which Screen Every Screen Study”

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