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Discover the power of short video statements in communicating statistics to the general public. Watch as statisticians provide concise and understandable explanations of important data, highlighting the most interesting statistics in just 2 minutes. This innovative approach improves perception and enriches communication channels.
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Short video statements on statisticsUNECE/Work Session on the Communication of StatisticsMay 2013Ida Repovž GrabnarPublic Relations
Communicationofstatisticswith general public viadifferentchannels: spokenlanguageinsteadoftechnicaljargon whynot on video?
Video records at Slovenianstatisticaloffice: • Importantevents: statisticalconferences, roundtablesetc. • Pressconferences • NEW: Short statements
Videosofpressconferences: www.stat.si/nk • Start in 2011, on monthlybasis • Presentationsofimportant/interestingstatisticsandspecialanalyses (sometimeswithguests) • Video published 3 hoursafter • Access: • forjournalists • foryoungstatisticians • documentationforclarifying in caseofmisuse
Short video statements: www.stat.si/videoizjave • Statisticians are credible interpreters of data even though they are not professional speakers • Start in March 2013, published simultaneously with First Release at 10.30 • Content: highlights with as few as possible numbers, explained in 2 minutes • Only for the most interesting data, mostly for short-term indicators
Video statement is one of the component of the First Release:
We estimate the following benefits of videos: • Statisticians are forced to speak concisely and in understandable way • Young statisticians practice speaking in front of a camera • Improvement of users‘ perception of SURS • Finaly: we enriched the diversity of communication channels
Manytechnicalissuesremainunsolved: • Environmentof a recording • Dialogue or speaking in a camera • Properdurationofrecords • Numberofgraphs • Organisationofpublishing on web • Is non-professionalapproachgoodenough / alowedfortheofficialstatistics? Thankyou.