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Speak Up Speak Loud Speak Now Oregon s Data Dissemination Project Geralyn Brennan Epidemiologist April 2009

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Speak Up Speak Loud Speak Now Oregon s Data Dissemination Project Geralyn Brennan Epidemiologist April 2009

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    1. Speak Up! Speak Loud! Speak Now! Oregon�s Data Dissemination Project Geralyn Brennan Epidemiologist April 2009

    2. What do you want to have happen? Increase effective use of data in local prevention efforts Know what data is available Be comfortable using data in conversation Increase confidence about the reliability and validity of the data

    3. SEOW County prevention coordinators County directors of children and families commissions Community coalitions

    5. 90% focus on underage drinking 100% wanted a packet of materials 82% wanted a training session Focus populations: Parents Schools Youth Top products: Handouts/fact sheets with talking points for presentations Press packet

    6. Prevention of underage drinking Full day training, delivered to teams of local partners at four locations Get to an elevator speech by the end of the day A short message to inspire and engage Appeal logically through data Appeal emotionally through stories Give participants a binder full of resources that model the desired behavior Focus on 10 to 14 year olds

    7. Three fact sheets and talking points Much ado about reporters Oregon Healthy Teens survey data County Epidemiological Report Tips for youth advocacy (California) Prevention strategies and principles (CSAP) Oregon profile of underage drinking laws (APIS) Risk and protective factors (Hawkins and Catalano) Planning, models and theory (variety of sources) How to evaluate (variety of sources)

    15. 3 to 5 attendees per county/community Develop the right message, delivered the right way Identify motives/motivation Deconstruct messages to reach intended audience Full day of group activities Brainstorming (Worksheet 1) Prioritizing (Worksheet 2) Describing the message (Worksheet 3a) Crafting the message (Worksheet 3b) Practicing (Worksheet 4) Planning (Worksheet 5)

    21. A short message to inspire and engage Might include: There really is a problem This is what we are doing These are the successes we�ve had More needs to be done Here is how others (you) can help

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