Market Segment

1. Market Segment https://store.theartofservice.com/the-market-segment-toolkit.html

2. Marketing Market segmentation • Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. For instance, Kellogg's cereals, Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both goods denote two products which are marketed to two distinct groups of persons, both with similar needs, traits, and wants. In another example, Sun Microsystems can use market segmentation to classify its clients according to their promptness to adopt new products. https://store.theartofservice.com/the-market-segment-toolkit.html

3. Marketing Market segmentation • Market segmentation allows for a better allocation of a firm's finite resources. A firm only possesses a certain amount of resources. Accordingly, it must make choices (and incur the related costs) in servicing specific groups of consumers. In this way, the diversified tastes of contemporary Western consumers can be served better. With growing diversity in the tastes of modern consumers, firms are taking note of the benefit of servicing a multiplicity of new markets. https://store.theartofservice.com/the-market-segment-toolkit.html

4. Marketing Market segmentation • Market segmentation can be viewed as a key dynamic in interpreting and executing a logical perspective of Strategic Marketing Planning. The manifestation of this process is considered by many traditional thinkers to include the following;Segmenting, Targeting and Positioning. https://store.theartofservice.com/the-market-segment-toolkit.html

5. Governance, risk management, and compliance GRC market segmentation • A GRC program can be instituted to focus on any individual area within the enterprise, or a fully integrated GRC is able to work across all areas of the enterprise, using a single framework. https://store.theartofservice.com/the-market-segment-toolkit.html

6. Governance, risk management, and compliance GRC market segmentation • A fully integrated GRC uses a single core set of control material, mapped to all of the primary governance factors being monitored. The use of a single framework also has the benefit of reducing the possibility of duplicated remedial actions. https://store.theartofservice.com/the-market-segment-toolkit.html

7. Governance, risk management, and compliance GRC market segmentation • When reviewed as individual GRC areas, the three most common individual headings are considered to be Financial GRC, IT GRC, and Legal GRC. https://store.theartofservice.com/the-market-segment-toolkit.html

8. Governance, risk management, and compliance GRC market segmentation • Financial GRC relates to the activities that are intended to ensure the correct operation of all financial processes, as well as compliance with any finance-related mandates. https://store.theartofservice.com/the-market-segment-toolkit.html

9. Governance, risk management, and compliance GRC market segmentation • IT GRC relates to the activities intended to ensure that the IT (Information Technology) organization supports the current and future needs of the business, and complies with all IT-related mandates. https://store.theartofservice.com/the-market-segment-toolkit.html

10. Governance, risk management, and compliance GRC market segmentation • Legal GRC focuses on tying together all three components via an organization's legal department and chief compliance officer. https://store.theartofservice.com/the-market-segment-toolkit.html

11. Governance, risk management, and compliance GRC market segmentation • Analysts disagree on how these aspects of GRC are defined as market categories. Gartner has stated that the broad GRC market includes the following areas: https://store.theartofservice.com/the-market-segment-toolkit.html

12. Governance, risk management, and compliance GRC market segmentation • They further divide the IT GRC management market into these key capabilities. Although this list relates to IT GRC, a similar list of capabilities would be suitable for other areas of GRC. https://store.theartofservice.com/the-market-segment-toolkit.html

13. Governance, risk management, and compliance GRC market segmentation • Policy distribution and response https://store.theartofservice.com/the-market-segment-toolkit.html

14. Governance, risk management, and compliance GRC market segmentation • IT Controls self-assessment and measurement https://store.theartofservice.com/the-market-segment-toolkit.html

15. Governance, risk management, and compliance GRC market segmentation • Automated general computer control (GCC) collection https://store.theartofservice.com/the-market-segment-toolkit.html

16. Governance, risk management, and compliance GRC market segmentation • Advanced IT risk evaluation and compliance dashboards https://store.theartofservice.com/the-market-segment-toolkit.html

17. Market segmentation • Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. https://store.theartofservice.com/the-market-segment-toolkit.html

18. Market segmentation • Market segments allow companies to create product differentiation strategies to target them. https://store.theartofservice.com/the-market-segment-toolkit.html

19. Market segmentation - Criteria for segmenting • It is possible to measure. https://store.theartofservice.com/the-market-segment-toolkit.html

20. Market segmentation - Criteria for segmenting • It must be large enough to earn profit. https://store.theartofservice.com/the-market-segment-toolkit.html

21. Market segmentation - Criteria for segmenting • It must be stable enough that it does not vanish after some time. https://store.theartofservice.com/the-market-segment-toolkit.html

22. Market segmentation - Criteria for segmenting • It is possible to reach potential customers via the organization's promotion and distribution channel. https://store.theartofservice.com/the-market-segment-toolkit.html

23. Market segmentation - Criteria for segmenting • It is internally homogeneous (potential customers in the same segment prefer the same product qualities). https://store.theartofservice.com/the-market-segment-toolkit.html

24. Market segmentation - Criteria for segmenting • It is externally heterogeneous, that is, potential customers from different segments have different quality preferences. https://store.theartofservice.com/the-market-segment-toolkit.html

25. Market segmentation - Criteria for segmenting • It responds consistently to a given market stimulus. https://store.theartofservice.com/the-market-segment-toolkit.html

26. Market segmentation - Criteria for segmenting • It is useful in deciding on the marketing mix. https://store.theartofservice.com/the-market-segment-toolkit.html

27. Market segmentation - Geographic segmentation • Marketers can segment according to geographic criteria—nations, states, regions, countries, cities, neighbourhoods, or postal codes https://store.theartofservice.com/the-market-segment-toolkit.html

28. Market segmentation - Behavioural segmentation • Behavioural segmentation divides consumers into groups according to their knowledge of, attitude towards, use of or response to a product https://store.theartofservice.com/the-market-segment-toolkit.html

29. Market segmentation - Segmentation by occasions • Another type of occasional market segments are people preparing for a wedding or a funeral, occasions which only occur a few times in a person's lifetime, but which happen so often in a large population that ongoing general demand makes for a worthwhile market segment. https://store.theartofservice.com/the-market-segment-toolkit.html

30. Market segmentation - Segmentation by benefits • Segmentation can take place according to benefits sought by the consumer or according to perceived benefits which a product/service may provide. https://store.theartofservice.com/the-market-segment-toolkit.html

31. Market segmentation - Using segmentation in customer retention • The basic approach to retention-based segmentation is that a company tags each of its active customers with three values: https://store.theartofservice.com/the-market-segment-toolkit.html

32. Market segmentation - Using segmentation in customer retention • Is this customer at high risk of canceling the company's service? https://store.theartofservice.com/the-market-segment-toolkit.html

33. Market segmentation - Using segmentation in customer retention • One of the most common indicators of high-risk customers is a drop off in usage of the company's service. For example, in the credit card industry this could be signaled through a customer's decline in spending on his or her card. https://store.theartofservice.com/the-market-segment-toolkit.html

34. Market segmentation - Using segmentation in customer retention • This determination boils down to whether the post-retention profit generated from the customer is predicted to be greater than the cost incurred to retain the customer. https://store.theartofservice.com/the-market-segment-toolkit.html

35. Market segmentation - Using segmentation in customer retention • What retention tactics should be used to retain this customer? https://store.theartofservice.com/the-market-segment-toolkit.html

36. Market segmentation - Using segmentation in customer retention • For customers who are deemed worthy of saving, it is essential for the company to know which save tactics are most likely to be successful. Tactics commonly used range from providing special customer discounts to sending customers communications that reinforce the value proposition of the given service. https://store.theartofservice.com/the-market-segment-toolkit.html

37. Market segmentation - Price discrimination • Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the seller https://store.theartofservice.com/the-market-segment-toolkit.html

38. Market segmentation - Algorithms and approaches • Any existing discrete variable is a segmentation - this is called "a priori" segmentation, as opposed to "post-hoc" segmentation resulting from a research project commissioned to collect data on many customer attributes. Customers can be segmented by gender ('Male' or 'Female') or attitudes ('progressive' or 'conservative'), but also by discretized numeric variables, such as by age ("<30" or ">=30") or income ("The 99% (AGI<US $300,000)" vs "The 1% (AGI >= US $300,000)"). https://store.theartofservice.com/the-market-segment-toolkit.html

39. Market segmentation - Algorithms and approaches • Common statistical techniques for segmentation analysis include: https://store.theartofservice.com/the-market-segment-toolkit.html

40. Market segmentation - Algorithms and approaches • Clustering algorithms such as K-means or other Cluster analysis https://store.theartofservice.com/the-market-segment-toolkit.html

41. Market segmentation - Algorithms and approaches • Statistical mixture models such as Latent Class Analysis https://store.theartofservice.com/the-market-segment-toolkit.html

42. Market segmentation - Segmentation by Demography • Segmentation according to demography is based on variables such as age, gender, occupation and education level. https://store.theartofservice.com/the-market-segment-toolkit.html

43. Market segmentation - Segmentation by Demography • Reid, Robert D.; Bojanic, David C. (2009). Hospitality Marketing Management (5 ed.). John Wiley and Sons. p. 139. ISBN 9780470088586. Retrieved 2013-06-08. "[...] market segmentation can be based on the benefits that consumers are seeking when they purchase a product." https://store.theartofservice.com/the-market-segment-toolkit.html

44. Market segmentation - Segmentation by Demography • Jump up ^ Gupta, Sunil. Lehmann, Donald R. Managing Customers as Investments: The Strategic Value of Customers in the Long Run, pages 70-77 (“Customer Retention” section). Upper Saddle River, NJ: Pearson Education/Wharton School Publishing, 2005. ISBN 0-13-142895-0 https://store.theartofservice.com/the-market-segment-toolkit.html

45. Hard disk drive - Market segments • Desktop HDDs typically store between 60 GB and 4 TB and rotate at 5,400 to 10,000 rpm, and have a media transfer rate of 0.5 Gbit/s or higher (1 GB = 109 bytes; 1 Gbit/s = 109 bit/s). As of September 2011, the highest capacity consumer HDDs store 4 TB. https://store.theartofservice.com/the-market-segment-toolkit.html

46. Hard disk drive - Market segments • Mobile HDDs or laptop HDDs, smaller than their desktop and enterprise counterparts, tend to be slower and have lower capacity. Mobile HDDs spin at 4,200 rpm, 5,200 rpm, 5,400 rpm, or 7,200 rpm, with 5,400 rpm being typical. 7,200 rpm drives tend to be more expensive and have smaller capacities, while 4,200 rpm models usually have very high storage capacities. Because of smaller platter(s), mobile HDDs generally have lower capacity than their greater desktop counterparts. https://store.theartofservice.com/the-market-segment-toolkit.html

47. Hard disk drive - Market segments • Enterprise HDDs are typically used with multiple-user computers running enterprise software https://store.theartofservice.com/the-market-segment-toolkit.html

48. Hard disk drive - Market segments • Consumer electronics HDDs include drives embedded into digital video recorders and automotive vehicles. The former are configured to provide a guaranteed streaming capacity, even in the face of read and write errors, while the latter are built to resist larger amounts of shock. https://store.theartofservice.com/the-market-segment-toolkit.html

49. Grid computing - Market segmentation of the grid computing market • For the segmentation of the grid computing market, two perspectives need to be considered: the provider side and the user side: https://store.theartofservice.com/the-market-segment-toolkit.html

50. Video card - Price ranges and market segments for video cards • An entry level video card such as the EVGA GeForce 8400 GS sells for as little as US$30 https://store.theartofservice.com/the-market-segment-toolkit.html