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How Social Media Marketing will help me to grow my business

Social media helps get the word out and generates brand awareness. First and foremost u2014 social media does, in fact, help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience.

robertnvincent
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How Social Media Marketing will help me to grow my business

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  1. GROWING YOUR BUSINESS WITH SOCIAL MEDIA How it will aid your business to grow

  2. 01 03 INTRODUCTION DEVELOPING A SOCIAL MEDIA STRATEGY 02 04 SOCIAL MEDIA MARKETING PRINCIPLES CONCLUSION

  3. INTRODUCTION 01

  4. INTRODUCTION Social media can be an incredibly effective way to grow your business! However, that doesn’t mean there’s nothing to lose. Specifically, unless you have a solid strategy, you might find your business wasting enormous amounts of time with little to no return. That’s because, as with any marketing effort, you’re not going to see results unless you consistently reach the right people with the right message. So what can you do to ensure that your social media is actually growing your business, and not just sucking resources? Simple — just craft a strategy based on the following principles, and then stick with it.

  5. SOCIAL MEDIA MARKETING PRINCIPLES 02

  6. GET CLEAR ON WHO YOUR AUDIENCE IS FIGURE OUT YOUR AUDIENCE’S PAIN POINTS & PASSIONS Once you’ve determined who your audience is, now it’s time to get really gritty about what they are passionate about or passionately against. What drives your target client to take action? On of the key factors of effective social media marketing is the ability to leverage the power of sharing. Before you even make your first tweet, it’s imperative that you know WHO you’re talking to. You can’t know what will resonate with “your audience” until you know who they are. We’re not just talking demographics (30 year old male construction worker) here, but specific attributes, such as hobbies. SOCIAL MEDIA MARKETINGPRINCIPLES ENSURE THAT YOUR VISUAL BRANDING COMPLEMENTS YOUR MESSAGE WRITE YOUR MANIFESTO Once you’ve figured out what the heart of your message is, you’ll want to take a quick look at your visual branding (colors, fonts, layouts, logo) and just make sure that there is cohesion between what people will see and what you want them to feel. It’s much easier to get people excited about a movement than it would be to get them excited about a business. So, what about your company will resonate with your target market? What do you believe in that they do to? What story are you telling that they will identify with? Write a “manifesto” all about who you are and what you stand for.

  7. CHOOSE ONE PLATFORM AS YOUR PRIMARY CHANNEL, AND 2-3 OTHER PLATFORMS AS YOUR SUPPORT CHANNELS Before you start posting, you need to get your systems ready to make the most out of every little bit of interest that your channels will receive. Someone might see a post you put on Instagram, and be interested in learning more about you/your business. But when they click over to your profile, if you’ve just got a selfie and the name of your business, then they probably won’t stick around. Instead, take the time to upload on-brand profile pictures and cover photos, write interesting + informative bios, and add relevant links that will help funnel people to your website or product pages. OPTIMIZE YOUR SOCIAL MEDIA ACCOUNTS ON THE MAIN PLATFORMS While it’s tempting to try to be everywhere, the reality is that it’s unlikely you’ll be able to have a big impact if you spread yourself so thin. It’s simply not as powerful to have 1000 followers each on Instagram, Twitter, Facebook, and Youtube as it would be to have 10,000 followers on any one platform. Not only does a concentrated following give you greater authority, it’s also easier to get higher total numbers when you focus your efforts on just one platform. A sales funnel (really, a marketing funnel), is the process your business uses to convert your potential market into paying customers. This usually involves first generating exposure, then developing a relationship and educating them, and finally promoting your products. Where will social media fit into this process for your business? While you might do a mix, you’re more likely to see significant results if you focus on using social media primarily in one step of the funnel. Most commonly, businesses either use social media to create exposure or to educate their potential customers. SOCIAL MEDIA MARKETING PRINCIPLES UNDERSTAND HOW SOCIAL MEDIA FITS INTO YOUR COMPANY’S UNIQUE SALES FUNNEL PLAN A MIX OF ENTERTAINING, EDUCATIONAL AND PROMOTION POSTS The superpower of social media is its shareability. While you can reach a certain number of people through slow and steady growth (one follower at a time), your exposure (and following) can easily double or triple if your content goes viral. How can you create viral content? Well, there’s no magic formula, but by consistently creating the type of content that your particular audience would be motivated to share, you’ll dramatically increase the chances. In most niches, the most shareable content is relatable, entertaining, and often useful.

  8. SOCIAL MEDIA MARKETING PRINCIPLES BATCH CREATE CONTENT SCHEDULE POSTS ENGAGE! Attempting to come up with original, interesting material on a daily basis is a time and energy suck, not to mention rarely strategic. Instead, schedule a block of time about once per month to create a whole bunch of content all at once. The benefits of this are threefold. First, you’ll save a whole lot of time. Second, you’ll be able to follow a strategic plan. And third, creating content all at once will help it sound more cohesive, with a consistent tone and style. To save even more time, don’t just create all your content at once, go a step further and schedule it all at once too! Social media management tools, such as Buffer, Hootsuite, Edgar, or Postcron all allow you to easily schedule out weeks of social media at a time. Finally, don’t forget to engage! While followers will occasionally click your promo links, few sales typically result when customers don’t feel a relationship with your brand. The easiest way to begin building that relationship is by replying to their comments on social media posts. And finally, remember that social media platforms are built on complex algorithms. The platforms WANT users to stay engaged for as long as possible, so they want to show them content that is most likely to interest them.

  9. DEVELOPING SOCIAL MEDIA MARKETING STRATEGY 03

  10. #1 Set actionable social marketing goals DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY #2 Research your audience #3 #4 Establish your most important metrics Create and curate engaging content #5 Analyze your competition Make timelines a top priority #6 Assess your results and optimize #7 DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY

  11. WRAPPING UP! With social media at an ever-climbing height of popularity, most businesses have jumped on the bandwagon. After all, what’s not to love about free marketing?

  12. THANKS! Does anyone have any questions? hello@smbelal.comsmbelal.com / xhubho

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