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Engaging Cinemagoers with Unmissable Moments in 2019 & 2020

Reach and engage adult cinemagoers with highly anticipated film releases, providing escapism, shared experiences, and cultural moments. Stand out from traditional TV advertising and tap into the passion for film.

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Engaging Cinemagoers with Unmissable Moments in 2019 & 2020

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  1. All adults

  2. All adults: their av world Source: 1. IPA Touchpoints 2018. 2. TGI Q3 2019. Commercial includes All 4, ITV Hub, My5. Predominantly light TV viewers who are using subscription services more frequently to create their own content viewing schedules and therefore becoming harder to reach & engage on traditional TV. 60% of all adults are light commercial TV viewers1 22% of all adults have used a commercial Broadcaster Video on Demand service in the last 4 weeks2 27% of all adults have used a Subscription Video on Demand service in the last 4 weeks3

  3. 78% of adults are cinemagoers Source: TGI Q2 2019.

  4. Streaming FUELs their passion for film Source: TGI Q3 2019. Target: Used/not used either Netflix, Amazon Prime or Now TV in the last 4 weeks. Cinema remains a great way of engaging with entertainment-loving adults - 91% of those to use Netflix, Amazon Prime or Now TV in the last month are cinemagoers. +26% uplift

  5. STANDING THE TEST OF TIME & TECHNOLOGY Admissions source: Comscore

  6. 72% agree the cinema experience cannot be replicated (on Tv, Laptop or Mobile) Source: FAME 2018.

  7. Cinema provides escapism and shared experiences Source: FAME 2018. The big screen allows audiences to immerse themselves in captivating stories and plays a key part in their social calendar. 64% 71% “A trip to the cinema lets me escape from everyday life” “The cinema is a great way to spend quality time with family and friends”

  8. A shared experience 92% of cinema visits are shared Average group size of 2.6 35% visit in a group of 3+ Source: FAME 2018.

  9. Cinema audiences love the hype and the conversation Source: FAME 2018. Every year the biggest film releases are surrounded by hype and anticipation, sparking conversation and opinion with others. 42% 50% “I love the hype surrounding big film releases at the cinema” “I love sharing my recommendations on films I have seen”

  10. Unmissable moments amass huge audiences Spectre 10.5m industry admissions Beauty & The Beast 8.9m industry admissions Star Wars: The Last Jedi 8.4m industry admissions Incredibles 2 7.6m industry admissions Avengers: Endgame 10.5m industry admissions The Lion King 9m industry admissions Source: DCM admissions cube. Cinema provides unmissable cultural moments - hype, anticipation and word of mouth combine to attract huge audiences to the big screen.

  11. Engage cinemagoers with unmissable moments in 2019 & 2020 Frozen II Source: DCM Aston campaign planner. Reach and engage cinemagoers with a range of highly anticipated releases through 2019 and beyond… Star Wars: The Rise of Skywalker Bond 25 Wonder Woman 1984 Tenet Jumanji: The Next Level Mulan Black Widow Minions 2 Soul

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