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Understanding Technographics, How Does it Help, and Who Uses it?

By learning more about the technology products installed at your target accounts, you can improve your precision while targeting and outreach, which will ultimately lead you to a very fast conversion and close rates.

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Understanding Technographics, How Does it Help, and Who Uses it?

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  1. Understanding Technographics, How Does it Help, and Who Uses it?

  2. Overview; The hardware and software a technology company is using to operate their business can be easily found by technographics data. By learning more about the technology products installed at your target accounts, you can improve your precision while targeting and outreach, which will ultimately lead you to a very fast conversion and close rates. Even demographics and firmographics data are critical to B2B sales, technographics data finishes the whole picture. Without technographics data you will have few or incomplete insight about the way a company operates, how they complete their buying choices, how they work, the challenges they face, where a company is lacking in the technology department, and what tech they’ll buy next.

  3. Technographics is Used by the Marketing Teams for the Following;

  4. Technographics data can be added to any marketing automation platform to enrich incoming inbound leads when they submit a form. 

  5. MARKETING By combining technographics data with predictive analysis, you can find new and existing accounts that are similar to your buyer’s persona or ideal customer profile (ICP).

  6. Total Addressable Market You can use technographics data to identify your total addressable market more precisely. You can use tech usage data to identify which companies use specific technologies and provide a profile of those businesses.

  7. Technographics is Used by the Sales Teams for the Following;

  8. To Sell More: Do you want to destroy your competitor? Find out who uses your competitor’s products/service and target them across multiple channels. Setup alerts to find out when someone adds or drops your competitor technology.

  9. Identify small risks before time by identifying clients who are testing out a technology from one of your competitors.

  10. Business intelligence teams can reduce risk and help their businesses in making an informed decision by providing insights on technology deployment around the globe or across any verticals.

  11. Technographics Data for Sales and Marketing More than 45,000 sales, marketing, and business intelligence team members of best brands use technographics data every day. These include brands like Salesforce, Marketo, HubSpot, Outreach, Zendesk, Dyn, Uberflip, and thousands of other reputed brands.

  12. Contact Us: 213-550-3870 info@infotanksmedia.com www.infotanksmedia.com

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