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Smartphones

Smartphones. 4B v 1B. 75%. Ubiquitous access drives mobile application consumption. Q: Why do you use your smartphone to run work applications instead of a computer ?. Source: Forrester’s Workforce Technographics ®, US, Canada, and UK Survey, Q3 2009.

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Smartphones

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  1. Smartphones

  2. 4B v 1B

  3. 75%

  4. Ubiquitous access drives mobile application consumption Q: Why do you use your smartphone to run work applications instead of a computer? Source: Forrester’s Workforce Technographics®, US, Canada, and UK Survey, Q3 2009 Base: US, Canadian, and UK information workers who use a smartphone weekly for work with at least one work application on their smartphone

  5. 17%

  6. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US” Mobile: Older Families Have The Most Phones

  7. What’s Going On? • Ubiquitous wireless broadband • Devices that make it easy to do more than talk • Network effects • “Affordable” services

  8. Understanding The Customer

  9. US Smartphone Market Share

  10. What’s Different? • Designing for fingers/touchscreens • Memory, CPU, power limits • Screen size • Task focus • Location-based features • Iffy-or-slow Internet access

  11. Kathy E. Gill • Creative Commons License – Attribution/non-commercial/share-and-share alike • Title photo, CC: http://www.flickr.com/photos/mr_t_in_dc/4376801881/

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