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Interpreting Communication Research Chapter 2 Laboratory Experimental Research

Interpreting Communication Research Chapter 2 Laboratory Experimental Research. By Frey, Botan, Friedman, & Kreps. Experimental Research Overview. Experiments compare groups of people. Experiments attempt to discover causal principles.

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Interpreting Communication Research Chapter 2 Laboratory Experimental Research

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  1. Interpreting Communication ResearchChapter 2Laboratory Experimental Research By Frey, Botan, Friedman, & Kreps

  2. Experimental ResearchOverview Experiments compare groups of people Experiments attempt to discover causal principles Experiments investigate whether one variable causes another variable to change Changes in the dependent variable must be shown to be the result of changes in the independent variable and not due to some other variable(s) The researcher must rule out competing explanations for changes in the dependent variable (extraneous or confounding variables)

  3. Types of Experiments • Full (true) Experiments • maximum amount of control • Laboratory Experiments • take place in a setting created by the researcher • Field Experiments • take place in a natural environment • Quasi-Experiments • moderate control • Pre-Experiments • little or no control

  4. Factorial Experiments Experiments that study the effects of two or more independent variables are called factorial experiments Factorial experiments tell us 2 things: • (1) the effects of each independent • variable (called main effects), and • (2) the effects of the independent • variables working together (called an interaction effect)

  5. EXERCISING A HIGH DEGREE OF CONTROL (1) MANIPULATING AN INDEPENDENT VARIABLE (2) RANDOMLY ASSIGNING SUBJECTS TO EXPERIMENTAL CONDITIONS (3) ACCOUNTING FOR THE INFLUENCE OF EXTRANEOUS VARIABLES

  6. Questions for Examining Full Experimental Research Let’s look at pages 30-32 • Are the hypotheses clearly stated? • Was the manipulation of the independent variables successful? • How well did the researcher do in controlling for extraneous variables?

  7. Anticipated Interaction and Information Seeking

  8. Review of Douglas’ study, “Anticipated Interaction and Information Seeking” We’ll break up into small groups (say, 3 people per group) and each group will summarize Douglas’ study. Write down the summary. And each group will present their summary to the whole class.

  9. GO

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