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Learn effective ways to attract new members and close sales through marketing strategies and sales techniques. Discuss the benefits of Toastmasters and apply various methods to convince prospects.
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FINDING NEW MEMBERS & CLOSING SALES For District 80 COT2 7th Feb 2015 www.toastmasters.org
Toastmasters www.toastmasters.org
Moments of Truth • First Impressions • New Member Orientation • Fellowship, Variety, Communication • Programme Planning • Membership Strength • Recognizing Accomplishments www.toastmasters.org
The Marketing Mix THE SIX Ps • The marketing plan • Positioning • Programming • Price • Promotion • Place www.toastmasters.org
Ways to Attract • Internet – Website – good website-SEO • Social Media – Facebook, LinkedIn, • Brochures • Friends and Colleagues • Bring a guest • Speechcraft programme www.toastmasters.org
Close That Sale • Listen to what the prospect says • Listen to what the prospect wants www.toastmasters.org
Discuss The Benefits • Communication Skills • Leadership Skills • Social Skills • Personality • Toastmasters Brand www.toastmasters.org
Apply the following methods • Compare the small outlays $$$ • What to lose? • Your opinion • Story • Example www.toastmasters.org