Documentum Enterprise Publishing Solution Consolidate Your Print and Web Processes

Documentum Enterprise Publishing Solution Consolidate Your Print and Web Processes Patrick Cian Sr. Product Marketing Manager Documentum

Agenda • What is Enterprise Publishing? • Enterprise Publishing Benefits • Documentum Solution Components • Demo • Customer Case Study • Questions & Answers

Enterprise Publishing Definition Enterprise Publishing A end-to-end solution that unifies the entire publishing process for both print and web publishing on a single platform – from concept to final, multi-channel delivery.

The Most Comprehensive, Integrated Product Suite! Documentum Enterprise Publishing • Seamless integration into hundreds of authoring tools • Manages all rich media (images, audio, video, compound layout files) • Tools for Managing your Web presence • Realtime collaboration technology • Rich media indexing, analysis and transformation engine • Subscribe and Publish • Taxonomy mapping / Automatic metadata tagging • Multi-lingual; Native XML management; Workflow Management Multi-Channel Content Delivery Publishing Project Management Publishing Production Authoring Integration Services eRoom Enterprise Web Publisher Publishing Media Library Digital Asset Manager ECM Platform

Publishing Marketplace Types of Publications by Vertical Technical Publications Books - Educational - Books - Trade - Magazine Information Services Newspaper • Engineering Specifications • Reference Manuals • Elementary Textbooks • Higher Ed Books • Literary Books • Special Interest Books • Religious • Periodicals • Catalogs • Annual Reports • News Wires • Consumer Reports • Large • Small Manufacturing Government Retail Publishers Financial Services Media

Enterprise Publishing: Addressing Key Publishing Challenges Issues facing all types of publishers: • Systems, organizations, and users are disconnected • Multiple un-integrated workflows – lack of cross department visibility • Content assets are scattered between disparate systems • Multiple content stores – DAM, WCM, DM… • New technology is difficult to implement and users are reluctant to adopt it • Multiple authoring tools – time-consuming content contribution and cumbersome collaboration • Content assets are sometimes lost and often difficult to find • Unproductive time simply searching – 40% of workday • Value of content must be maximized through increased distribution • Difficult to reuse content across multiple channels

Translation Manager Executive Editor W Art Director Managing Editor Update Text E & CE A T U F F Review Text Writer Graphic Designer ME Copy Editor TM Production & Manufacturing Editor Approve Text Translate Text W ME EE Web Commission New Story Write Creative Brief Write First Draft eBook A AD A AD EE ME Create Layout Template P&M Push Lo-Res / Hi-Res PDF Fill in Layout Review & Approve Final Product Internal Print Commission / Find Art Push Layout (for OPI) or Hi-Res PDF GD Create / Manipulate Art AD AD ME P&M ME Push Hi-Res Images Prepress Service Provider Collect / Format Art Approve Art Review Art External Print AD Update Art Editorial Products - Publishing Process Example

Enterprise Publishing: Key Benefits for the Marketplace Documentum’s Enterprise Publishing solution enables companies to: • Expand content distribution and subscription revenues through new channels, such as online versions of print publications • Deliver consistently higher quality content by eliminating manual tasks and automating review and approval cycles • Reduce printing costs of annual reports, product specifications, owner manuals and other print materials by making content available on line • Decrease creative costs and increase accuracy by using the same content for all publishing formats, including print and online • Cut travel costs by enabling creative and production teams to collaborate online in real-time, virtual workplaces • Diminish IT-related publishing costs by consolidating all systems and tools on a single platform from a single vendor

Multi-Channel Content Delivery Publishing Project Management Publishing Production Publishing Media Library ECM Platform Enterprise Publishing Solution CONTENT STAKEHOLDERS AUTHORING TOOLS PRODUCTION TOOLS DISTRIBUTION MECHANISMS STANDARDS • Editorial • Word • CopyDesk • InCopy Executive Editor Managing Editor Writer Editor Art Director Graphic Designer Copy Editor Translation Mgr • Productivity • QPS • WoodWing • Preflight Tools • BRM • Print • OPI • PDF • Web • Portals • DRM • PRISM • JDF • XMP • PDF/X • XML . . . EDITORIAL PRODUCTS Trade books Educational books Magazines • Design • QuarkXPress • InDesign • FrameMaker • PageMaker • Illustrator • Photoshop • Arbourtext TECHNICAL PUBS CATALOGS • Mac / PC

STAKEHOLDERS AUTHORING TOOLS PRODUCTION TOOLS DISTRIBUTION MECHANISMS STANDARDS Executive Editor Managing Editor Writer Editor Art Director Graphic Designer Copy Editor Translation Mgr • Editorial • Word • CopyDesk • InCopy • Productivity • QPS • WoodWing • Preflight Tools • BRM • Print • OPI • PDF • Web • Portals • DRM • PRISM • JDF • XMP • PDF/X • XML . . . • Design • QuarkXPress • InDesign • FrameMaker • PageMaker • Illustrator • Photoshop • Arbourtext • Mac / PC Multi-Channel Content Delivery Publishing Project Management Publishing Production Publishing Media Library ECM Platform Enterprise Publishing Solution CONTENT EDITORIAL PRODUCTS Trade books Educational books Magazines TECHNICAL PUBS CATALOGS

Enterprise Publishing Solution Publishing Media Library Documentum Digital Asset Manager A full featured Digital Asset Manager client that provides an intuitive and easy-to-use browser interface to Documentum functionality designed specifically for managing all content from documents, XML, images to video.

CONTENT STAKEHOLDERS AUTHORING TOOLS PRODUCTION TOOLS DISTRIBUTION MECHANISMS STANDARDS EDITORIAL PRODUCTS Trade books Educational books Magazines Executive Editor Managing Editor Writer Editor Art Director Graphic Designer Copy Editor Translation Mgr • Editorial • Word • CopyDesk • InCopy • Productivity • QPS • WoodWing • Preflight Tools • BRM • Print • OPI • PDF • Web • Portals • DRM • PRISM • JDF • XMP • PDF/X • XML . . . TECHNICAL PUBS CATALOGS • Design • QuarkXPress • InDesign • FrameMaker • PageMaker • Illustrator • Photoshop • Arbourtext • Mac / PC Multi-Channel Content Delivery Publishing Project Management Publishing Production Publishing Media Library ECM Platform Enterprise Publishing Solution

Enterprise Publishing Solution Publishing Project Management Documentum eRoom Enterprise Provides a fast, flexible, and user-friendly work environment that enables knowledge workers to plan and execute project work and to collaborate with extended enterprise teams.

NEW Enterprise Publishing Solution Publishing Production File Share Services WebDAV Services Documentum Authoring Integration Services FTP Services • Increase departmental adoption of Documentum by providing seamless interaction with the repository • Better ROI on enterprise repository • Broaden file analysis capabilities to increasing number of compound document types including page layout files • More content intelligence equals better search results • Provide general framework for authoring tool integrations in future • Future proof solution • Generalize the integration problem so that it works for all tools • Flexibility – authoring tool independent Authoring Integration Services Content Server Metadata modeling Full Text Search Federated Search Workflow Multi-language Renditions Replication Security

AIS Content Server Enterprise Publishing Solution Publishing Production Documentum Authoring Integration Services O/S Experience Drag-and-Drop Neverlost Specs.doc

AIS Content Server Enterprise Publishing Solution Publishing Production Documentum Authoring Integration Services QuarkXPress

AIS Content Server Enterprise Publishing Solution Publishing Production Documentum Authoring Integration Services Adobe InDesign

AIS Content Server Enterprise Publishing Solution Publishing Production Documentum Authoring Integration Services • Creates Virtual Document containing page layout file, report file and all embedded images • Server side rendering of postscript to pdf • Visual cues (thumbnails & storyboards) • Full text indexing • Low resolution, preview rendition (pdf) for review and approval • Individual elements available for independent editing/workflows

Enterprise Publishing Solution Multi-Channel Content Delivery Documentum Web Publisher Provides administrative tools for managing Web content, content contributors, and Web site design and configuration. An advanced, browser-based interface with powerful global site management functionality, enables administrators and developers to speed content deployment and cut publishing-to-Web time.

STAKEHOLDERS AUTHORING TOOLS PRODUCTION TOOLS DISTRIBUTION MECHANISMS STANDARDS Executive Editor Managing Editor Writer Editor Art Director Graphic Designer Copy Editor Translation Mgr • Editorial • Word • CopyDesk • InCopy • Productivity • QPS • WoodWing • Preflight Tools • BRM • Print • OPI • PDF • Web • Portals • DRM • PRISM • JDF • XMP • PDF/X • XML . . . • Design • QuarkXPress • InDesign • FrameMaker • PageMaker • Illustrator • Photoshop • Arbourtext Documentum Authoring Integration Services DEMO • Mac / PC Publishing Production Enterprise Publishing Solution CONTENT EDITORIAL PRODUCTS Trade books Educational books Magazines TECHNICAL PUBS CATALOGS Multi-Channel Content Delivery Publishing Project Management Publishing Media Library ECM Platform

Reed Elsevier: Businesses and Markets $2.0bn Science & Medical Science Direct Academic Press Butterworth - Heinemann Lexis / Nexis Halsburys Law EJC $2.0bn Law, Tax, News & Business Heinemann HRW TPC Rigby Ginn Education $1.5bn New Scientist Variety Kellys Many Verticals (Magazines, Directories, Exhibitions) $2.0bn

€m/$m 1603/1837 1208/1384 715/820 182/208 Reed Elsevier: Internet Revenues 1999 2000 2001 2002 Migration from print to online revenues

Enterprise Publishing: Business value VISION Content is managed end-to-end to create a portfolio of information solutions Business Value: System Requirements: • Efficient content creation • Higher quality product with fewer errors and less re-work • Efficient multi-channel publishing (across print and electronic products) • Content re-use and syndication to create new products • Workflow, collaboration • Version management, remote access, support for authoring tools • Media-neutral, XML repository interfaced to authoring tools • Archive with rights information and metadata

Reed Business: CMS summary • Currently multiple systems & internal processes for separate print and electronic • Single project for all web & magazine content (UK, US, NL) started in 2001. • Focus on: • single logical repository architected centrally but deployed locally, enables content re-use • single set of suppliers to realize volume, scale advantages • phased deployment by title prioritize specific business needs • central kernel and core XML DTD to ensure interoperability and efficient deployment • Business rationale: • fragmented and inefficient spend • missed opportunities for content re-use • Need to author efficiently for print and online • Current status: • piloting an integrated solution • planning a phased deployment prioritised against business need

Enterprise Publishing Solution For Print Magazine and Online Content Authoring Integrated authoring tools and remote access is key for user acceptance Illustrator √ Photoshop √ MsWord XMETAL InCopy Exchange (e-mail) InDesign √ √ √ √ √ √ √ √ DOCUMENTUM

Multi-Channel Content Delivery Publishing Project Management Publishing Production Authoring Integration Services eRoom Enterprise Web Publisher Publishing Media Library Digital Asset Manager ECM Platform Documentum Enterprise Publishing Summary

Multi-Channel Content Delivery Publishing Project Management Publishing Production Authoring Integration Services eRoom Enterprise Web Publisher Publishing Media Library Digital Asset Manager ECM Platform Documentum Enterprise Publishing Summary • Integrated Enterprise Solution: Concept thru multi-channel distribution provided by one integrated suite. • Ease of adoption: Documentum is focused on providing integrated solutions to ensure that all content authors and designers are able to easily incorporate the Documentum repository in their daily work processes • Collaborative workflow management: Documentum continues to develop a comprehensive content management platform for powerful collaboration between users anywhere within or outside the enterprise • Multi-channel distribution: Documentum enables content repurposing, subscription services, and content transformation for multi-channel, multi-language distribution.

World Class Customer Support for Enterprise Publishing Customers Worldwide Consulting Customer Education Technical Support Tactical Execution Supported By Strategic Vision Reduce time to productivity and increase ROI with instructor-lead, eLearning and custom training programs Extensive technical expertise, superior customer services and tiered levels of support • Standard, Enterprise, Mission-Critical, Developer and Extended Support programs • Digital Asset Management Rapid Deployment offering available • Media Services courses available Learn more at customer_services@documentum.com

Questions? To ask a question via the phone, press *1 To email a question: salesinfo@documentum.com For further information visit us at: www.documentum.com Or call: US (800) 607-9546 INTL +1 (925) 600-6754 Today’s recording can be viewed and presentation (in PDF) downloaded at: :www.documentum.com/eventsondemand

Documentum Enterprise Publishing Solution Consolidate Your Print and Web Processes