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Supplier-Retailer Collaboration Presentation Template

This standardized template aims to enhance productive supplier-retailer discussions, identify key interests, and streamline post-conference activities. Customize slides, emphasize company overview, products, consumer needs, and marketing support programs. Encourage collaborative follow-up.

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Supplier-Retailer Collaboration Presentation Template

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  1. INSERT SUPPLIER LOGO HERE <insert supplier name here> Discussion with <insert retailer/wholesaler name here> Time: 00:00 AM Table: 000

  2. Purpose of template (Remove from slide deck) • GMDC developed this template with specific objectives in mind: • To provide suppliers with a standardized presentation guide in order to facilitate a more productive and efficient 10 or 20 minute CCC appointment. • To ensure the basic needs/points of interest for a Retailer/Wholesaler are identified • To deliver a collaborative “follow-up” process to help prioritize post conference activity, clarify interest levels and align expectations between Supplier and Retailer/Wholesalers. • How to use this Template • This template was designed for use by a supplier when meeting with a Retailer/Wholesaler for their first time. Emphasis is on introducing the supplier company and management along with a focused marketplace and opportunity review. • Objectives, recommendations and notes are provided for each of the appropriate slides. • Customize for each Retailer/Wholesaler and add/edit presentation as necessary • Use GMDC slide master or copy and paste into company slide format • Print off and use as presentation and/or leave behind following meeting. • Pace your presentation to allow for Retailer/Wholesaler to respond and participate. • Addendums can be inserted earlier in presentation or left for reference • Use “Follow Up Activities” slide (page 7) to confirm level of interest and next steps • Recommendation: start follow up process at “one minute remaining” announcement

  3. ABOUT OUR COMPANY… Insert pictures of facilities • <enter details about supplier here> • <location or headquarters, facilities, etc.> • <size or scale of the company> • <company’s core values / philosophy> • <list key brands> Insert brand logos, etc. Insert pictures of facilities

  4. MEETING CONSUMER NEEDS… • Consumer Needs • <insert narrative text about what the consumer needs> • <insert narrative text about what the consumer needs> • OUR OFFERING • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • <list supplier’s product here> • Current Solutions Available • <insert narrative text about general solutions the consumer uses today across channels> • <How effective are these solutions? What’s missing? What’s the big gap?> • Role of the Category and the Channel • <what solutions and items are currently in the category to meet these needs?> • <what expectations does the consumer have of the retailer/wholesaler in helping them solve or address this need state?>

  5. Our Marketing Support Programs Media coverage • << insert text here >> • << insert text here >> Promotional and merchandising support • << insert text here >> • << insert text here >> Trade marketing and investments • << insert text here >> • << insert text here >>

  6. Key Benefits to the Retailer/Wholesaler • <insert statements about top linebenefits to the retailer/wholesaler> • <insert statements about bottom linebenefits to the retailer/wholesaler> • <insert statements about customer loyalty benefitsto the retailer/wholesaler> • <insert statements about GM loyalty benefits to the retailer/wholesaler> • <insert statements about other benefits to the retailer/wholesaler>

  7. Follow-up Activities

  8. Appendix 1: Supplier Information

  9. Appendix 2: Supplier Key Contacts

  10. Appendix 3: Item Recommendations

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