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FRANCHISING AS A BUSINESS OPTION FOR SMEs

FRANCHISING AS A BUSINESS OPTION FOR SMEs. Brian Duckett brian@howarthfranchising.com. FRANCHISING. A business relationship where one party allows others to operate clones of a proven business system in return for initial and ongoing fees. WHAT CAN BE FRANCHISED?.

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FRANCHISING AS A BUSINESS OPTION FOR SMEs

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  1. FRANCHISING AS A BUSINESS OPTION FOR SMEs Brian Duckett brian@howarthfranchising.com

  2. FRANCHISING • A business relationship where one party allows others to operate clones of a proven business system in return for initial and ongoing fees

  3. WHAT CAN BE FRANCHISED? • Any business which can be run as a branch network and which wants to expand should at least consider franchising as one of the options

  4. FRANCHISING WORLDWIDE • 16,000 Franchisors • 1.6 million Franchisees • $ One Trillion Dollars in Sales

  5. FIVE STAR FRANCHISING • Proven, successful format and brand • Defined and documented system of operation • Easily duplicated and easily learned • Profitable for both parties • Franchising culture

  6. WHY FRANCHISE? • Domestic Growth • Conversion of Competitors or Managers • International Development • Import a Successful Format

  7. ADVANTAGES • Quicker expansion with less capital • More motivated local operators • Group purchasing benefits • Group marketing benefits • Lower overheads and less hassle

  8. DISADVANTAGES • When you become a Franchisor, your business changes. It will not be about what you do now. It will be about recruiting, training, monitoring and motivating people who want to run their own business.

  9. THE FRANCHISING PROCESS • Work it out on paper (Development Plan) • Try it out in practice (Pilot Operation) • Document the System (Manual & Agreement) • Launch • Continually Train, Monitor and Support

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