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Freedom, Flexibility, and Fun! Carrie Donohue. Background. Media Relations Coordinator’s Job. Generation X Family bonding Safety Comfort, elegant and class Lots of room to relax “Pursue your passions”. Communication: Generation X. Generation Y Affordable Worry free
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Freedom, Flexibility, and Fun! Carrie Donohue
Generation X • Family bonding • Safety • Comfort, elegant and class • Lots of room to relax • “Pursue your passions”
Communication: Generation X
Generation Y • Affordable • Worry free • “No man left behind” • Tech savvy connections
Communication: Generation Y
Teens/Tweens • “Cool” factor • Freedom, Fun and Flexibility
Communication: Teen/Tween
http://blog.insites.eu/2011/11/22/we-got-a-crush-on-youth-results-of-a-global-youth-research-community/http://blog.insites.eu/2011/11/22/we-got-a-crush-on-youth-results-of-a-global-youth-research-community/ 1. http://www.nfp.net.au/communicating-with-baby-boomers-gen-x-and-gen-y.html 2. 3. http://www.brandchannel.com/features_effect.asp?pf_id=156