1 / 14

Marketing and Promotion for Event Directors

Marketing and Promotion for Event Directors. How to get information about your event out to potential participants!. Registration flyers. Purpose Quantity Design Necessary Information Distribution. Who What Where When How.

presley
Download Presentation

Marketing and Promotion for Event Directors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing and Promotion for Event Directors How to get information about your event out to potential participants!

  2. Registration flyers • Purpose • Quantity • Design • Necessary Information • Distribution

  3. Who What Where When How Kid-friendly, family-friendly, pet-friendly? Who is putting the event on and how can they be contacted? Name and distance(s) of event, course description, beneficiary, sponsors Location of event (include a street address for out-of-town participants) Date, start time, time limits, deadlines Registration options including online, mail and DOR Press Releases What do you want to know about a race? Put yourself in the shoes of a competitive racer, a first-time participant, a walker, a parent, etc. It will save you time down the road!

  4. Race Calendars & Website • Free calendars • Optimized for search engines • Ask you vital information so you’re less likely to omit important details • Don’t always let you control appearance • Websites • Registration websites • Free websites • Paid websites Willamette Valley Road Runners Event Calendar

  5. Registration website • Pros • All information listed • Upload logo • Direct link to registration • Cons • Ads on website • No control on formatting • Rely on someone else to update Active.com

  6. Free web templates • Pros • Free • Easy to update • WYSIWYG (What you see is what you get!) • Cons • Limited templates • Navigation isn’t intuitive Blogger.com

  7. Custom website • Pros • Custom look and navigation • RD’s control 100% of content • Cons • Often relying on someone else to make updates • Can be pricey Customized site through ultrasignup.com

  8. Social Networking • Facebook • Page v. Group? • Use in marketing • Word of Mouth • Twitter • Link to facebook • Be prepared to interact on a regular basis!

  9. Facebook page Facebook.com/hagglakeultra – Vanity URL

  10. Facebook page insights

  11. Email communication • Preserve your sanity • Stay organized • Only email when there’s a good reason to do so – avoid the “opt-out” • Don’t be a spammer: Reason for sending How to stop receiving emails

  12. Pail email marketing: track responses • Tracking responses allows you to see what items your participants click on, how many people opened the newsletter, etc. ORRC Hagg Lake Ultras newsletter by Emma

  13. Paid email marketing: professional appearance and branding • ORRC newsletters always have the same look • They use personalization tags to address each email to the individual • Emails are sent only when there are important announcements ORRC newsletter by Constant Contact

  14. Additional types of promotion • Sponsors • Area running club • Affiliated organizations • Earned media (publicity)

More Related