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Presentation Strategies

Presentation Strategies. Offered By RE/MAX 1 and Stuart Sutton. LABELING. Identify your prospect as someone who will make a specific decision or act a certain way !. Assign them attributes. Define them in a way they will surely agree with.

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Presentation Strategies

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  1. Presentation Strategies Offered By RE/MAX 1 and Stuart Sutton

  2. LABELING Identify your prospect as someone who will make a specific decision or act a certain way!

  3. Assign them attributes. Define them in a way they will surely agree with. Remember, nearly everyone THINKS they really are a little “better”.

  4. Labeling Example: We all make presentations to other agents with offers and counter offers… Label the other agent up front Confirm the label through the transaction YOU WILL HAVE GREATER SUCCESS!

  5. FRAMING Position your presentation from the perspective that you want or need it to be seen.

  6. Most situation have a defined perspective. Change the perspective, and change the outcome and you do not have to be a psychologist!

  7. Framing Example: Are Price reductions considered a positive action by sellers? They believe that a price reduction will result in what? (Less Money) Change the perception of the price reduction. Re-Frame to show them that a price reduction will lead to MORE money! YOU WILL HAVE GREATER SUCCESS!

  8. Learn these techniques… you’ll be tickled that you did!

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