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Communicating UP: Strategies for Being Heard

Tracy Russo KU Staff Leadership Summit February 2013. Communicating UP: Strategies for Being Heard. What do you what to have happen?. A Plan for Action. Step 1 – What do you want the message to do? What do you want the message to do? Inform Persuade “I want X to Y”.

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Communicating UP: Strategies for Being Heard

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  1. Tracy Russo KU Staff Leadership Summit February 2013 Communicating UP:Strategies for Being Heard

  2. What do you what to have happen?

  3. A Plan for Action • Step 1 – What do you want the message to do? • What do you want the message to do? • Inform • Persuade • “I want X to Y”

  4. A Plan for Action – The Audience • Who are you trying to influence? • What characteristics of the audience are important in this situation? • Knowledge of the subject; experience • Attitudes • Experience with you as the messenger

  5. Thinking about the audience • Our three objectives • Instrumental • Relational • Identity

  6. Barriers to your message • Priorities – theirs and ours • Assumptions – theirs and ours • Time • Channel • Our failure to take perspective • Our presentation of the message

  7. Dealing with Barriers • Make strategic choices • Channel • Organizing your information • Direct (BLUF) • Indirect • Timing, where possible

  8. A Memory Tool • G – Goal • A – Audience • B -- Barriers • C – Channel • S – Strategy • Organization of the message • Supporting material

  9. The Bottom Line • Our messages can be more effective when • We plan them carefully • We think about the audience • We deliver them strategically

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