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AVIATION ECONOMICS AVE 3103

AVIATION ECONOMICS AVE 3103. Lectured By: Mr. muhammad hafiz mazlan 010-4009190 hafiz.mazlan@gmail.com. Assessment Methods and Types :. Attendance : 5% Test : 20% Assignment : 15% Final Exam : 60% Credit Value : 3.

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AVIATION ECONOMICS AVE 3103

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  1. AVIATION ECONOMICS AVE 3103 Lectured By: Mr. muhammad hafiz mazlan 010-4009190 hafiz.mazlan@gmail.com

  2. Assessment Methods and Types : • Attendance : 5% • Test : 20% • Assignment : 15% • Final Exam : 60% • Credit Value : 3

  3. Outline Course 1.0 Introduction to Aviation Economics • Describe the characteristics of an oligopolistic economic structure. 2.0 The Demand for Airline Service • Describe the special economic structure that includes Government Financial Assistance, High Technological Turnover, High Labor and Fuel Expenses, Sensitivity to Economic Fluctuations and Close Government Regulation. 3.0 Passenger Movement • Describe the idea is to increase load factor- that is to gain profit minimize cost with a reasonable price offer to the passenger.

  4. Outline Course 4.0 Passenger Marketing • Describe the passenger marketing activities and the concept of Airline Marketing approach from a shotgun approach to target market approach. 5.0 Airline Pricing • Analyze the various forms of non-price competition like advertising and customer service. 6.0 Fixed-Base Operation (FBO) • Describe the major services provided by FBOs that includes ground handling, cabin service, catering, ramp Service, passenger Service and field operations service.

  5. Course Outline 7.0 Maintenance, Repair & Overhaul (MRO) • Describe the type of maintenance based on manufacturer’s planning documents, but includes adjustments for the airline’s own operations. 8.0 Airline Route Planning • Describe the strategies of route planning that can be considered as the art of estimating the types of costs involved and ways to maximize profits.

  6. Timeline

  7. Reference Book: • Slide Show/Lecture Notes • Side reading: • Introduction to Air Transport Economics, From Theory to Applications Bijan Vasigh, Embry-Riddle August 2008 • Air Transportation, A Management Perspective, John G. Wensveen, Dowling College November 2007

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