C-Plus Project World-class Clusters in Central Europe

1. C-Plus ProjectWorld-class Clusters in Central Europe Scientific Board meeting 18thOctober 2011 Sárvár, Hungary Arno HollosiFH CAMPUS 02

2. SMEs on Screen

3. SMEs on Screen • Part of WP4 • Original timeline for outputs • Technical definition (4.4.1): September 2011 • Involvement of companies (4.4.2): September 2011 • Production (4.4.3): November 2011 • Meetings for videotaping (4.4.4): November 2011 • Timeline goal • Complete videos by April 2012 at the latest

4. What will beproduced? • Two videos per PP (= one video per cluster) • featuring at least 5 companies • or other cluster actors (e.g. service centres, universities, policy makers) • Average length of each video: 10-15 minutes

5. Message ofthe Videos • Tell the story of the cluster and the companies • Focus on C-Plus core messages • according to communication plan • Portrait cluster/companies in a positive light • Highlight identified best practices

6. Structureofthe Videos • Opening titles/credits. • Short portrait of the cluster, region, and sector • Presentation of 5 companies • Intertwining preferred (instead of sequential presentation) • Pick an overarching theme (one of C-Plus’ core messages) • Summary • maybe back to cluster or cluster management • Closing titles/credits

7. Visual Style and Language • Style should be the same for every video • CAMPUS 02 will provide • Production ready templates for opening / closing • Guidelines for style (e.g. font and colour for captions etc.) • Videos are produced in local language • since the main target audience is within the region/nation • English subtitles must be provided

8. Recommendations • Start tender/search for video production now! • Budget may be unexpectedly high • CAMPUS had offers ranging from 15.000,-€ to 40.000,-€ • Start selecting companies • Based on best practices/impression during benchmarking interviews • Together with cluster management • Make appointments early to keep the deadline

9. Multilingual register

10. Multilingual Register • Part of WP4 • Original timeline for outputs • Identification of innovation leaders (4.3.2): September 2011 • Register of innovation leaders (4.3.3): September 2011 • Multilingual register (4.3.4): September 2011 • Timeline goal • Identification (4.3.2): November 2011 • Register (4.3.3): January 2012 • Multilingual register (4.3.5): April 2012 PPs have to deliver by March 2012

11. What will beproduced? • Identification (4.3.2) • One list of innovation leaders per PP • Register (4.3.3) • Basically a combination of 4.3.2 output • Will be published on website • Contains name and basic facts about companies • Multilingual register (4.3.4) • Glossy, high quality brochure • Estimated to have 50-60 pages

12. Basic Structure • Opening remarks • Description of C-Plus • Global benchmarking results and highlights • For each country • Introduction by PP • Cluster management • 2-4 organizations per cluster • End: contact details of all partners

13. Information on Companies • Short information about the company/actor • activity, operative headquarters, website, number of employees, turnover, geographical markets • Visuals • Logo and 2-4 pictures • Company slogan (distinctive feature) • Description of company and its best practices • about 1000 to 1500 characters (including spaces)

14. Tasks foreach PP • Provide basic facts about companies • Provide English text • Please let a professional do the proof-reading • Provide logo and pictures in print quality • min. 300dpi • Translate final register into local language • Optionally • print & publish brochure

15. Recommendations • Compile list of innovation leaders soon • Start collection of data and visuals • Ensure that logos and pictures are of good quality • Write text yourself • Results in coherent style • Possibility to focus on C-Plus’ core messages • Get OK from company • Start early – collecting/writing is time intensive